New York business owners can take control of their Internet marketing visibility by making a commitment to at least cover “the basics”. The basics, from our viewpoint , is reading the Google SEO Starter Guide and make sure their website is in full compliance.
From our consulting projects one of the most common problems we see is that the company name is part of many webpage titles. For example, take a look at www.airporthonda.com. The websites has dozens and dozens of web pages that start with “Airport Honda” in the page title tag. You can see this for yourself by going to Google and type in this command in the search box:
site:www.airporthonda.com
The reason why this is bad is because if you search for the phrase “Airport Honda” in Google their URL is an exact match and is already #1 in Google. So there is no reason to have that phrase in the titles of dozens of web pages. It is a waste of valuable Internet real estate.
Fixing Page Title Problems
In New York we can find many examples of websites that have the same problem as Airport Honda. To stay on theme let’s take a look at a New York Honda dealer. Potamkin Honda has a website at www.potamkinhonda.com and they also have their business name at the start of many page titles. On their new inventory page, this is the HTML title tag:
“Potamkin Honda is a New York Honda dealer and a new car and used car New York NY Honda dealership.”
A more focused Page Title would serve the dealership; one suggestion is:
“New York City Honda Dealer- New Honda Cars For Sale in Manhattan”
This is consistent with Google SEO Starter Guide that encourages page titles to be unique and descriptive of the page. If you have not read the SEO Starter Guide, you can download it as a PDF using this link: Google SEO Starter Guide
In fact, most of Potamkin Honda main navigation pages all start with their business name. In many cases the Potamkin websites has duplicate page titles. If they just edited each page title with the strong keywords they would do better in organic search. Examples of new page titles are:
- Finance page: Manhattan Honda Car Financing
- Service Page: Manhattan Honda Service Center – Honda Parts NYC
- Specials Page: New York City Honda Lease Specials – Honda Sale NYC
The good news is that for many New York business owners, we can make small changes to the tags on their websites that can make a big difference for organic search. In this economy all business owners are looking for inexpensive solutions that can drive more Internet traffic to their websites. We have answers.
The Pasch Consulting Group has the solutions and affordable prices to deliver an outstanding ROI and help increase Internet sales and visibility. If you would liek us to evaluate your website, give us a call at 732-450-8200.
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