A recently released study shows that teens who spend more time on social media are more likely to use alcohol and drugs. According to the study, all of those pictures and status updates of people partying serves as motivation for Facebook and Twitter users to go out and do the same.

The same thing can be said for anything posted on the Internet, Facebook or Twitter.

As 16-year-old Dana Cichon said to The Chicago Tribune, “The Internet puts it in your head.”

So what does this mean for you?

We all know that the grass is always greener on the other side. Those partying pictures might look fun, but in reality, they’re not.

It’s not the Internet, Facebook and Twitter than are making teenagers go out and drink, it’s the fact that they don’t know any better. With the proper education, teenagers will know that these pictures don’t necessarily equate to a good time.

With Internet and social media, it all comes down to education. Just how a teenager has to be educated about drinking and drug use, the use of the Internet and social media has to include education as well.

Businesses can use this as a lesson, too. Take the time to learn how to use social media and why it can be effective for your business. With the proper education, social media and the Internet are the quickest and easiest way to reach your consumers. Use it as a tool to get your message across – and you don’t want that message to be sloppy and confusing.

If you’re going to have social media as part of your marketing strategies – and there’s no reason not to – make sure that you not only know how to use it, but are using the right strategies to properly get your message across. The tools are available, so educate yourself today and get your social media strategy working for your business.

Lisa Salabritas

Content Manager, PCG Digital Marketing

New York business owners can take control of their Internet marketing visibility by making a commitment to at least cover “the basics”.  The basics, from our viewpoint , is reading the Google SEO Starter Guide and make sure their website is in full compliance.

From our consulting projects one of the most common problems we see is that the company name is part of many webpage titles.  For example, take a look at www.airporthonda.com. The websites has dozens and dozens of web pages that start with “Airport Honda” in the page title tag.  You can see this for yourself by going to Google and type in this command in the search box:

site:www.airporthonda.com

The reason why this is bad is because if you search for the phrase “Airport Honda” in Google their URL is an exact match and is already #1 in Google.  So there is no reason to have that phrase in the titles of dozens of web pages.  It is a waste of valuable Internet real estate.

Fixing Page Title Problems

In New York we can find many examples of websites that have the same problem as Airport Honda. To stay on theme let’s take a look at a New York Honda dealer.  Potamkin Honda has a website at www.potamkinhonda.com and they also have their business name at the start of many page titles.   On their new inventory page, this is the HTML title tag:

“Potamkin Honda is a New York Honda dealer and a new car and used car New York NY Honda dealership.”

A more focused Page Title would serve the dealership; one suggestion is: 

“New York City Honda Dealer- New Honda Cars For Sale in Manhattan”

This is consistent with Google SEO Starter Guide that encourages page titles to be unique and descriptive of the page.   If you have not read the SEO Starter Guide, you can download it as a PDF using this link:  Google SEO Starter Guide

In fact, most of Potamkin Honda main navigation pages all start with their business name. In many cases the Potamkin websites has duplicate page titles.  If they just edited each page title with the strong  keywords  they would do better in organic search.  Examples  of new page titles are: 

• Finance page:   Manhattan Honda Car Financing
• Service Page: Manhattan Honda Service Center – Honda Parts NYC
• Specials Page: New York City Honda Lease Specials – Honda Sale NYC

The good news is that for many New York business owners, we can make  small changes to the tags on their websites that can make a big difference for organic search. In this economy all business owners are looking for inexpensive solutions that can drive more Internet traffic to their websites.  We have answers.

The Pasch Consulting Group has the solutions and affordable prices to deliver an outstanding ROI and help increase Internet sales and visibility.  If you would liek us to evaluate your website, give us a call at 732-450-8200.

The Wall Street melt down of 2008 produced some unexpected business opportunities. The turmoil in the financial markets had a silver lining for Internet Marketing and NY SEO firm, the Pasch Consulting Group, who offers digital marketing and Search Engine Optimization services. In the fall of 2008 PCG  saw a dramatic increase in Wall Street business during a historic decline in business activity.

Business owners and investors will remember 2008 as the year they witnessed the downfall of financial giants and the emergence of new boutique Wall Street firms. The turmoil has forced Wall Street traders, analysts, and strategists to move to once rival firms or join new start-up ventures. This uptick of Wall Street business formation has generated a demand for a fresh, professional financial website designs and Internet marketing services.  The Pasch Consulting Group has been a beneficiary of the Wall Street reorganization boom due to its expertise with digital marketing and Search Engine Optimization (SEO).

Wall Street firms are turning to the Pasch Consulting Group (PCG) for expertise in creating a new image for their financial startups on the Internet.  PCG has also been called upon by Manhattan financial firms to guide them in the use of social networking platforms, email marketing and viral marketing to target specific client demographics.

Even though much of Wall Street’s business development is done through word of mouth marketing and prior relationships, these new start-ups realize that potential clients will be “Googling” their business name to read about their firm.  PCG specializes in making sure what they find on the Internet is both positive and professional.

Brian Pasch, CEO commented on the explosive trend, “There is a new momentum on in Wall Street right now with start-up financial companies forming each week with seasoned Wall Street veterans.  The days of  large “big box” financial payouts may be over for some of the very brightest Wall Street pros.  Forming new boutique companies may be the answer to sustaining large annual payouts. Internet marketing and web design is very hot. Companies need new websites and new logos to represent the new entities that are being formed and they need them fast.  We are making sure they succeed with the positive Internet visibility.”

The Pasch Consulting Group is an award winning SEO firm serving clients in New York and New Jersey as well as across the United States. The company has divisions dedicated to Wall Street SEO, Automotive SEO ,  Professional Services SEO and Small Business SEO.  For more information on Wall Street Website Design and Search Engine Marketing services, visit http://www.seony.com

We work with clients all over the country and Manhattan is no exception.  Our SEO strategies are designed to get our New York City clients on Google Page One for valuable NATIONAL and statewide search terms that apply to our client’s markets.

You can see a number from some of the search phrase reults posted below, that we are eager to give concrete examples of how we have helped companies improve their search rankings.  We have a well established “tool kit” of search engine optimization techniques that can be applied to businesses of all size and market focus.

Here are some updated success stories that are on Google Page 1:

Komar Distribution – www.komardistribution.com

Komar specializes in apparel warehousing, apparel distribution and apparel supply chain management.  Their corporate offices are in Manhattan and in just a few months, we have been able to improve their national rankings for search phrases in their industry.

• Apparel Warehouse (national)
• Apparel Distribution (national)
• NY Apparel Distribution
• NY Apparel Back Office
• Apparel 3pl (national)
• Apparel Back Office (national)
• Apparel Shipping Logistics (national)
• Distribution Back Office (national)

Luxury Attaché – www.nyconciergeservice.com

New York concierge service, Luxury Attaché, has top position for many searches regarding their services in New York as you can see below.  This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• NY Concierge
• NYC Concierge
• NY Concierge Service
• New York City Concierge
• NY Luxury Concierge
• Luxury concierge NY
• NY Condominium Concierge Service
• NY Corporate Concierge Service
• NY Luxury Concierge Service
• NYC Luxury Concierge Service
• NY Luxury Condominium Concierge
• NYC corporate concierge  

McCann Systems – www.mccannsystems.com

Commercial audio visual projects in Manhattan normally involve McCann Systems and new leads come in each month as a result of their strong SEO results for their goods and service in New York City. This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• New York Audio Visual
• New York Audio Visual Company
• New York Commercial Audio
• NY Commercial Audio Visual Installations
• NY Commercial Audio Visual
• NY Commercial AV Installations
• NY Commercial AV Design
• NY Commercial AV Build
• NY Commercial AV Design & Build
• NY Commercial AV Company
• New York AV Installations
• New York Commercial Audio Visual

Why Shakespeare’s philosophy doesn’t measure up in the world of internet marketing

Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.

One of the most important factors in a well respected and highly visible website is your domain name.  A domain name is the name of your website, example: www.searchengineoptimiztaion-ny.com  is a domain name.

Let’s take Shakespeare’s infamous rose for example.  If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”,  I will have to work much harder to let search engines know that my website is all about Roses! 

On the other hand, if I were to pick a domain name like “AllAboutRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Roses” should visit my site.  My domain name (www.allaboutroses.com) matches two of the search words being requested. 

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites.  One of our microsites, www.bmwusedcars.net is a .NET domain and is #1 in the USA for “BMW used cars” search phrases in Google.   This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads. 

For more information, contact Brian Pasch at brian@paschconsulting.com  or 732-450-8200