If you have every thought that Google search engine displays a boring list of search results, you are in for a pleasant surprise. Google organic search results are getting more interesting to read as Google is adding icons to different classes of search result links. One trend that I observed are very encouraging to business owners who are using press releases to promote their business.

Google must be in the process of creating categories of Internet posts and deciding if the category warrants a graphical icon, sort of like a universal sign.  This week I posted a press release for an upcoming SEO Briefing that I am conducting in Red Bank New Jersey.

Three hours later, when I was doing a Google search on my name, I noticed that Google had a special graphic to call attention to my press release since it included my name.

The graphic was a newspaper icon which not only called attention to my article but made it easier to visually categorize on the screen.  Over time, this will allow web surfers to recognize certain posts based on where the article was posted.  So it would seem that recognized press release websites are getting the newspaper icon.

Check Out The Newspaper Icon

You can see this icon for yourself by going into Google and typing “brian pasch free seo red bank“.  You will see the press release I created on Webwire.com.  I like the idea that companies who are utilizing respected press release websites get this added callout since Google’s display pages lack excitement.

If you are not publishing out a press release every month, you are missing a great opportunity to gain Google page one placement for local targeted search phrases.  If you create press releases with titles that are targeting you top keyword list you can be a big winner in drawing extra traffic to your website.  If your target marketing area is not the whole county but a few counties, press releases are even more effective.

In my previous articles I listed a number of free press releases websites that can help your Internet visibility immediately.  Now, with these icons highlighting press releases, it makes even greater sense to start writing.

Google Profile Icons Started Appearing

Another new icon on Google Page one for searches on your name is something called a Google Profile. When you do a search on my name, “Brian Pasch” Google shows my free profile listing and a graphic at the bottom of the search results.  I don’t know if Google has decided to go after profile websites but it is giving priority to its free service.

Once again, anyone doing business today will have their name Googled.  So why not have a free iconic listing showing up in Google search results.   Your profile can have all your contact information as well as a link to your website.  This free personal branding is something that should not be ignored.

Promoting Your Business and Brand

If you are looking for assistance in promoting your brand on the Internet, drop us line.  You can reach us at 732-450-8200 or send an email to info@paschconsulting.com.   There are so many great free tools to promote your business that you should be aware of all the things that really work.