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Car Dealer Advertising
May 29th, 2010
Members of the Automotive Advertising Network receive exclusive leads from their car inventory detail pages for all vehicles they advertise in the national network. That includes having their cars listings on national, regional and local advertising pages.
The power of the AAN is based on the national network of pure automotive websites that are dealer centric, brand enhancing and which promote the member dealers main website. Every car detail page clearly indicates the name, address, phone number and website of the listing member.
The network lists new cars as well as used cars for one low monthly membership fee. This fee also includes a customized Facebook inventory module, service optimized pages as well as access to our national automotive press release network.
Consumers can click right to their main website or even directly to their service, parts or social media pages. The AAN is the first dealer centric car advertising platform which will never place competing advertisements from competitors or OEM’s on their car listing pages.
Here is an example of the AAN in action, when a consumer searches for a Hyundai car in Jacksonville:
Local Advertising Pages For AAN Members
Here are just some of the dealer centric advertising pages and websites that drive more combined traffic, leads and links to dealer websites:
Car Dealer Marketing
Car dealers looking to increase the visibility for the cars they sell online turn to the AAN for search, social media, blogs and news coverage. For more information on the AAN and memebrship benefits, call 732-450-8200.
If you want more visibility for the cars you sell online, the Automotive Advertsing Network has the marketing solutions that are perfectly priced and deliver optimal results.
Brian Pasch Discusses the AAN with Phil Zelinger
Click on the player or the link below to listen to the “Automotive Advertising Experts” show- Interview With Brian Pasch Reviewing
Google Places Features Explained in Pictures
May 16th, 2010In the past few months Google has upgraded the analytics and reporting tools for your Google Maps listing on what is now called Google Places. Since I have been told that web surfers don’t like to read long articles, I will create a quick overview with photos.
The data screens have MANY digital marketing implications that can be utilized to refine your marketing investments. That is best done on a one-to-one basis as I look at your Google Maps data.
It is vitally important that every business owner login to their Google Places (http://places.google.com) account (formerly Local Business Center) and check out the new features and reports. So, let’s get started.
Here is a basic Google Maps listing; more data shows on the page so this is just the top part of the listing.
Short Term Comments Added
You can now add comments to your Google Maps listing that will last 30-days. This is a feature that is accessed when you view your Google Places report. the comments can talk about your current sale or promotions so this should be added to your monthly digital marketing task list.
To view your report, login to your Google Places account, find your website listing and click on the “View Report” link as shown below:
Google Maps Analytics
When you login and click on View Report your screen will look like this:
Notice that you can add post comments on the upper right side of the screen. These comments appear on your Google Maps listing page.
Do You Have A Perfect Score?
You can also see if you have completed all required information with your completeness score. Most businesses will not be at 100% and that is due to a few factors that includes:
- No Videos Loaded
- No Photos Loaded
- Hours Not Specified
- Category Data Missing
Please make sure you get your Google Maps account to 100%.
If you scroll down the report, you get a great deal of useful information. You can see why Google Maps is one of the highest FREE sources for calls and traffic to your website.
You should not be surprised that your map appears most often for your business name or the category you selected.
Google Maps – Today’s Version of The Yellow Pages
The visibility for your business address and phone number is one of the basic benefits of adding a Google Map, but there are other benefits. Did you know you can add free coupons to your maps listings? Did you realize how many calls and clicks you get every month so if that is the case, if your Maps listing updated each month?
Scroll down some more and you will see that you can also see which cities are requesting the most driving directions. This data is perfect for refining your online marketing strategies.
Updating Your Service Area
One of the newest things you can do is to specify your service area. Since many dealers will pickup cars for service miles away or deliver cars that are sold online, you should change the default radius and expand it to include more towns as shown below:
Wow…that’s the fastest overview to some of the new features of Google Maps. This is more to say and especially how to leverage this data but first get past all these action items!
Questions? Send me an email to: info@pcgdigitalmarketing.com
Johnson Ford Donates Fusion in Support of Earth Month
April 22nd, 2010Albany Ford dealer, Johnson Ford, is teaming up with Berkshire Community College in celebration of Earth month. To show their support and encourage community members to adopt eco-friendly lifestyles, Johnson Ford has donated a 2010 Ford Fusion Hybrid to be on display at Berkshire Community College. The car will be on display April 22nd and April 30th. Johnson Ford hopes the community will embrace the new eco-friendly cars of the future by exploring opportunities to learn more about their benefits.
The Ford Fusion Hybrid is one of the most decorated and celebrated vehicles in Ford’s lineup. It holds the titles of the 2010 North American Car of the Year, the 2010 Car of the Year by the Detroit Auto Show and Motor Trend’s 2010 Car of the Year—to name a few.
The Fusion combines the advanced technology of a hybrid with a refined interior and a fun to drive personality. The 2010 Ford Fusion Hybrid offers 41 mpg in the city and is a perfect fit for consumers of all ages and lifestyles. US News and World report summed it up accurately when they said, “With its midsize car practicality and a fuel economy rating that beats most other hybrids, the car is versatile enough to find its way onto the lists of hybrid and non-hybrid shoppers”.
The Fusion not only looks good, it can perform too. Ford estimates that the 2010 Fusion Hybrid will accelerate from a standstill to 60 mph in nine seconds – half a second faster than a four-cylinder Fusion. From earth friendly to powerful performance, the Ford Fusion Hybrid is breaking down barriers for Hybrid cars. Johnson Ford hopes the community will learn that Hybrid vehicles are just as stylish, powerful and fun to drive as non-hybrids. The Fusion is also available as a non-hybrid.
To learn more about the Ford Fusion and its features, consumers can visit http://www.albanyford.net/reviews/fusion/ .
PCG Digital Marketing Welcomes Brickell Motors in Miami
March 2nd, 2010PCG Digital Marketing welcomes Brickell Motors to their family of growing automotive dealerships. The Miami dealership, which consists of Honda, Buick, Pontiac, and GMC brands, has contracted PCG Digital Marketing to handle their online marketing initiatives which will include executing Search Engine Optimization strategies and managing Social Media activities.
As part of their new strategic digital marketing strategy, Brickell Motors will receive the most advanced digital marketing strategies developed by PCG. Enhancing Brickell’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and inclusion in the Automotive Advertising Network (AAN).
Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, and more.
Live inventory feeds and optimized content will be added to the regional and national advertising websites in the AAN that are targeting Florida car buyers. Video and photo optimization of Honda, Buick, and GMC cars for sale in Miami will also be handled by PCG Digital Marketing.
As a member of the PCG Digital Marketing family, the opportunity to advertise on the Automotive Advertising Network (AAN) is now available to Brickell Motors. The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.
The Automotive Advertising Network includes the CarPort App™, which enables “live” selectable inventory to be added to a dealer’s social media portals. Every visit to the page refreshes the dealer’s inventory with the newest information being displayed in their inventory feed. Dealers using PCG’s CarPort App™ also have the added benefit of leveraged advertising on the National car sales website, http://www.cardealersale.com
To learn more about Brickell Motors, please visit http://www.brickellmotors.com/
About The Pasch Consulting Group
The Pasch Consulting Group provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit http://www.pcgdigitalmarketing.com or http://www.dealer-seo.com
Automotive SEO Boot Camp Highlights Social Media Marketing with JD Rucker
January 27th, 2010The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando. One of the topics to be covered during the 1.5 day intensive training seminar is how auto dealers can use social media networking to extend their brand awareness and increase sales.
Social networking sites like Facebook, Twitter and YouTube have become major players in the world of automotive digital marketing. Many auto dealers already have Facebook fan pages, and those that don’t will quickly need to get up to speed if they want to compete in today’s market. JD Rucker, an expert in Social Networking, will explain how Internet Managers, General Managers, and even owners can build a strong presence in social media that translates into leads, branding, and reputation management without spending hours a day doing it.
JD Rucker is the Chief Marketing Officer at TK Carsites, an automotive marketing firm in Orange, CA. He heads up the marketing for both their dealer clients as well as the company itself, adopting the philosophy that by helping their clients succeed, they will have the best available company marketing available. JD has gained 77,000 Twitter followers, 2700 Facebook fans, and top-level success on social news and networking sites across the Internet.
For more information on the social media class JD will be hosting, visit http://www.automotivemarketingbootcamp.com/instructors/
In addition to social networking, the Boot Camp will also cover these important elements of automotive digital marketing strategies: blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.
Rucker will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training. The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.
The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/
The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level. Every participant will be required to bring a laptop since the boot camp will feature hands on skills training. This will enable participants to take back to their dealership and implement what they learned in class.
Registration is limited to 75 seats per class and is filling up quickly. Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal
