SEO Blog

Earlier members of the Automotive Advertising Network  in Buffalo have been experiencing the many benefits offered to members.  Buffalo car dealers have been able to tap into the network’s content publishing system to post their press releases, sales and new cars on local advertising portals.

The new automotive dealer network creates a new Automotive Advertising model which can offer car dealers a package of digital advertising strategies to benefit their sales and search visibility.  In the end, it increases links, trafic and sales for Buffalo Cars sitting on local dealer lots.

Automotive Advertising Agencies can also contact Digital Compass Marketing, creators of the AAN, to inquire about reseller packages.  Contact sales at 732-450-8222.

Buffalo car dealers have also been able to integrate their automotive social media sites like Facebook, WordPress and NING with their car inventory which has increased the exposure to their cars and traffic to their car detail pages. Buffalo car dealers in the AAN have also seen a jump in high quality inbound links to their main website pages, as well as links to service and parts.

Buffalo Cars For Sale

A sample of the Buffalo car dealers in the Automotive Advertising Network are listed below. You can see that for larger dealer groups that sell multiple OEM brands, they can have separate advertising pages for each brand that they represent.

• Buffalo Chevrolet
• Buffalo Honda
• Buffalo Nissan
• Buffalo Toyota
• Buffalo Ford
• Buffalo Buick
• Buffalo Cadillac
• Buffalo Dodge
• Buffalo GMC
• Buffalo Jaguar
• Buffalo Jeep
• Buffalo Subaru
• Buffalo Suzuki
• Buffalo Chrysler

Buffalo Automotive Marketing

Buffalo car dealers who are looking to increase first party leads and increase the visibility for the cars that they sell, need help. Car dealers are under attack from larger advertising portals and the Automotive Advertising Network (AAN) gives dealers the tools to fight back. For more information on joining the AAN, visit: www.automotiveadvertisingnetwork.com

Technorati Tags: buffalo car dealers, buffalo cars

Automotive SEO Panel

Brian Pasch, CEO and Founder of PCG Digital Marketing participated in an expert panel on the topic of Automotive SEO and automotive search strategies at the 2009 DrivingSales Executive Summit. In the photo, Brian is joined by Jared Hamilton, founder of www.DrivingSales.com and co-panelists Paul Rushing and JD Rucker. The panel format offers automotive executives to ask questions on various topics and get straight answers in front of their peers.

This year the 2010 DrivingSales Executive Summit will have an expanded program which will allow the best car dealers in the country to tap into the experts in attendance.  The agenda for this year’s conference can be found on www.drivingsalesexecutivesummit.com .  The expanded program will allow subject matter experts to assist dealers with innovative strategies in sales, marketing, sales and fixed operations .

Attracting The Leaders in Automotive Retailing

The most progressive automotive executives from around the United States will be attending the DrivingSales Executive Summit. The annual conference, scheduled for October18-20th, will also feature nationally recognized keynote speakers who are experts in social media, sales, marketing and management.

Automotive retailers who are looking to interact with these innovators as they share case studies covering  best practices in automotive advertising, digital marketing, branding, sales and fixed operations head to this annual event.

Based on feedback from last year’s event, the 2010 DrivingSales Executive Summit is scheduled to span two days. The executive meeting ground is truly the “un-conference” as it breaks the traditional trade show mold. The topics presented and the event agenda are created by the votes of automotive dealers and not the the vendor sponsors. The result is a laser focused automotive marketing and leadership think tank that has no peer.

Brian Pasch, CEO of PCG Digital Marketing is scheduled to attend the 2010 DrivingSales Executive Summit on October 18-20th as well as be one of the breakout session presenters. The daily breakout session will feature case studies on best practices in the automotive industry.

PCG Digital Marketing, a leader in automotive digital marketing and search optimization, will be sharing a case study based on a group of highly successful PCG clients. The case study format forces all presenters to “be real” and authentic and to cut down on the traditional trade show sales presentation.

DSES Conference By Invitation Only

The annual conference attracts to the top executives from the automotive retail, automotive social media and digital marketing, and automotive advertising industry. The conference is unique in its format in that it is geared for dealer principals and executive management. The DSES conference speakers and the subject matter that will be presented are specifically geared to decision makers.

The 2010 Driving Sales Executive Summit is by invitation only and the first round of invites will be mailed at the end of July. The top car dealers across the country will be receiving invitations like last year as well as dealers recommended by the DrivingSales.com community; the leading social network for car dealers.

The 2010 DrivingSales Executive Summit will be held at the Encore hotel, in Las Vegas Nevada. DSES organizers have negotiated an excellent package for all attendees to enjoy the luxury of the Encore, at a very low rate.

When registering for the event, please notify DSES if you will be staying at the Encore and they will book your reservation for you. For additional information visit: http://drivingsalesexecutivesummit.com/

Technorati Tags: driving sales summit, drivingsales executive summit, drivingsales las vegas, dses

Consumers living in Fort Worth Texas have many choices where they can purchase a new or used Chevrolet vehicle. In fact, the number one Chevrolet dealer in the USA is located in the Fort Worth area. Texans love the Chevy brand bowtie on the front grill of their vehicles which makes Fort Worth Chevrolet dealers work in a very competitive market.

Well cover the highlights of the 2010 and 2011 Chevrolet lineup and also recommend some of the best Fort Worth Chevrolet dealers to start your research when you are ready to purchase A Chevy car or truck. If you already own a Chevy we will also recommend some places where you can download discount coupons on Chevrolet service in the Fort Worth area.

Fort Worth Chevy Dealers 

Using the information listed on www.fortworthdealers.org , in Fort Worth and the suburbs, there are over 20 dealers that service the greater DFW area. Here are some of the top rated Chevrolet dealers in Fort Worth based on consumers reviews found on DealerRater.com and Google Maps:

Jerry’s Chevrolet
3118 Fort Worth Hwy
Weatherford, TX
www.chevroletfortworth.com

Classic Chevrolet
1101 W State Highway 114
Grapevine, TX
www.classicchevytexas.com

Lynn Smith Chevrolet
925 N Burleson Blvd
Burleson, TX
www.lynnsmithchevy.com

Fort Worth Chevrolet Service 

According to the website FortWorthCarRepairs.com, Fort Worth Chevrolet owners can service their vehicles at a number of authorized service centers with most offering direct online scheduling and pricing. We recommend that you visit a few dealer websites to find the best Chevrolet service coupons and deals on common service items like oil changes, brakes, tires and general upkeep.

Technorati Tags: fort worth chevrolet, fort worth chevrolet dealers, ft worth chevy

Car dealers who are looking to increase Fixed Operations revenue and leads should download this whitepaper created by PCG Digital Marketing. If you have not been exploiting the profit and revenue associated with a dedicated Fixed Ops digital marketing campaign, there is no better time to start than today. If you need assistance, drop me a line and we can coach you through the process.

PCG has a new Fixed Operations marketing package and stand-alone website that may be the right fit for your business for as little as $395 per month. Give us a call 732-450-8200

Fixed Ops Digital Marketing

Fixed Operations SEO is not widely discussed within online communities or at trade conferences and yet it is a true bread winner for car dealers. I have been working with a number of car dealers that have decided to aggressively advertise that they offer competitive prices on the most common car repairs and service. The key is to take that offline decision to the search engines for consumers to see online.

There are a few ways to attack generating more calls and leads for service so I will create a multi-part series on this topic and also schedule a webinar to help dealers with implementing effective Fixed Ops search strategies.

Before we talk about search strategies, it is vitally important that you do local market research on competing dealers and independent service center. Use this data to establish your pricing and marketing message. Ask your digital advertising agency to create online and offline branding graphics and messages that can be used in print, television, banner ads and on your website.

Once you have the graphics and message worked out, add service pages to your main website or dedicated service website that match your offline message. I suggest that you have specific landing pages for oil changes, brakes, tires, transmission service, etc. Each of these pages should have a lead capture form and a clear call to action button to schedule a service appointment.

Once your dedicated service landing pages are in place, you can start a Google Adwords campaign which buys keywords that can be directed to the appropriate service landing page. For example, if you bought the words “oil change” or “Oil and Lube”, you should direct those clicks to the oil change landing page that you just created. Do not send consumers to a generic service appointment form with no message about why they should have their next oil change done at your dealership.

Technorati Tags: car dealer fixed ops, fixed operations marketing, fixed ops marketing

Brian Pasch to lead Google Anaytics and Webmaster Tools webinar on June 22, 2010 from 10:00 – 12:00 noon

Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search are three tools that are under utilized for Internet Sales Managers.

If you haven’t looked at these tools in the past six months, you will be surprised at the number of new data points that are being collected and measured from your website.

If you are serious about learning more about Search Engine Optimization (SEO), traffic generation strategies, and improving website conversion you need to understand that great data that these tools provide.

This is the first time that Brian has offered to conduct a webinar workshop on these very important tools.

Once You Review The Data

The next step is to review what this data is “saying” about your website. The art of effective digital marketing is to know what the Google reporting data is telling you. During the webinar I will show you of number of strategies that can turn the data reported from these tools into actionable strategies to improve traffic to your website.

Register Before Space Fills Up

I will be doing a webinar on this topic in conjunction with www.DealerRefresh.com which was founded by Alex Snyder and Jeff Kershner. The webinar will be held on Tuesday June 22, 2010 from 10:00 am – 12:00 noon.

The cost is $25 per dealership rooftop login. This is a tremendous opportunity to unlock the mysteries of these tools and improve your digital marketing strategies.

If you are interested in attending, click on the button below:

Dealership name

Contact Name & Phone

If you Don’t have a PayPal account, you can pay with any credit card, just click on the link in the lower left corner of the payment screen after you click the button, as shown below:

Register Today

Since we expect this event to sell-out quickly, we encourage you to sign-up today. You can also send this page link to people in your 20 group and invite them to attend.

Once we receive your payment, you will be added to the list and your webinar link will be emailed 2 days before the event.

The information and training that you will obtain from this webinar will be priceless because it will show you how your website is “respected” by Google and how to create a more effective digital marketing strategy.

Technorati Tags: google analytics, google webmaster tools