Internet Marketing In a Recession

Our phone has been ringing off the hook which is a contrary indicator to all the bad news that is on CNBC recently.  Everyone is in a panic; it’s October 2008 and my friends in the New York City financial markets have never seen anything like this in their lifetime.  While the sky is falling in Manhattan, some savvy business owners are turning to the Internet to look for a NY SEO consultant to help optimize their marketing budget.   If you found us in your search for more cost effective advertising and lead generation, read on and please give us a call at 732-450-8200.

Interestingly, it seems that this “financial crash” has forced the hand of business owners to review all operating and overhead costs. Today, they have to decide where they “MUST” advertise versus where they would “LIKE” to advertise.  No one had time to do this when they were making easy money; those days are over.

For most companies, my advice is to move “non-trackable” advertising budgets to Internet Marketing.  I’ll define “non-trackable” advertising the print, radio and TV media that have very little data collection or ROI proof.  Taking a full page ad in a glossy magazine with no call to action is ”nice” when cash is flowing. Today, that $3,000-$5,000 ad could be re-purposed on the Internet and generate trackable leads and sales.

Many of our clients that have kept their budgets for Google and Yahoo AdWords unchanged in the past month have actually seen a bump in lead flow.  I think its because so many companies have pulled their Internet advertising budgets.  I can’t image the thought process behind pulling ads from Google if these companies are still spending dollars on radio, TV or print media.

It is obvious that we are prejudiced to Internet Advertising and Internet Marketing but it’s not blind faith.  We have the data to back it up.  So, if you are looking to re-energize your business on a cost effective budget, call us.  We’ll discuss the benefits of organic and paid Internet advertising as well as reputation management and Internet PR.