Microsite Marketing Websites

Advertising and marketing budgets for 2009 are much slimmer than 2008.  We have a number of winning Internet strategies for cash strapped companies that need a strong ROI on their 2009 spending choices.

Companies looking for cost effective ways to expand their visibility on the Internet should consider microsite marketing websites.   A microsite is a content focused website on a keyword rich domain name.  We like to use WordPress for all our microsites and best of all, Google seems to like the WordPress architecure.

WordPress can easily be customized or “skinned” by our web team to create business web portals that are attractive and effective for attracting new customers.  Free add-on modules for WordPress help provide companies with SEO tools and marketing aides.  When setup properly, a WordPress microsite can turn a company’s news, press releases and product information into an Internet PR and lead generation platform.

WordPress can be hosted on inexpensive hosting platforms that cost under a $100 a year.  We like to recommend Network Solutions over GoDaddy because of performance issues using the editor.  With marketing and advertising budgets being slashed for 2009, a company microsite could be an effective marketing option with high ROI.

We have created a number of niche marketing platforms using WordPress technology with custom client generated designs.  Examples include:

www.dealer-seo.com - microsite focusing on Automotive SEO strategies for the automotive industry.

www.generalcontractor-ny.com - microsite focusing on attracting general contracting and construction leads in New York.

www.medicalmalpractice-nj.com - microsite to attract medical malpractice clients.

As you can see from these examples, an effective microsite marketing strategy includes domain names that have popular search phrases used by potential customers.  In all of these cases, the domain names were chosen based on keyword research that would yield the best traffic from the major search engines.

Companies that do their homework can find effective domain name and deploy a new microsite in just a few weeks with the assistance of a trained WordPress consultant.  Our microsite projects normally take under 20 hours to complete if we are copying an existing design from a corporate website.

Best of all, companies do not need a trained web programmers to maintain a WordPress microsite.  A person who is fluent in Microsoft Word has the skills needed to create new microsites pages, add press releases, testimonials, photos, videos and sound with ease.

If you are looking for cost effective Internet marketing microsites can contact the Pasch Consulting Group for additional details by calling 732-450-8200