The Pasch Consulting Group was pleased to be selected to create the new website for New York City’s oldest and finest steak house: The Old Homestead.

Owners Mark and Greg Sherry have elevated the Old Homestead to international status as their franchise has expanded from the meat packing district in Manhattan to key locations in the USA.   Keep an eye on this growing franchise since their attention to detail and quality meats are attracting investors from around the globe.

In fact, The Old Homestead Restaurant at the Bogota Hotel and Casino in Atlantic City is one of the busiest restaurants in AC.  If you haven’t experienced their seafood sampler tower or their shrimp cocktails, you have been missing a culinary treat.

If you would like to experience the finest steaks and seafood in Manhattan, we strongly recommend visiting the Old Homestead.  Take a peek: http://www.theoldhomesteadsteakhouse.com

Technorati Tags: best nyc steak house, manhattan steak house, old homestead steaks

I’m frustrated.  As I started  research on Spanish language SEO strategies I was flabbergasted just how few US companies have done any Spanish SEO on their websites.  The biggest eye opener were car dealers in Miami. 

Car dealers are fiercely competing for new and used car sales in English.  Type into Google ”BMW Cars Miami” and you will see a full list of BMW car dealers; Google Maps as well as organic listings.  Now type in “carros BMW Miami” or “autos BMW Miami” and see that all but 1 or 2 dealers are invisible on Google Page one.

This is not about BMW cars  since this problem spans across all brands. From my review, less than 10% of the major car dealer brands in Miami have utilized effective Spanish SEO strategies. 

This issue applies to any business and industry which has not taken baby steps to add Spanish SEO strategies to their website.

SEO Strategies in Spanish

The Miami BMW example represents an opportunity for us and the first Miami BMW dealer that calls us. However, this example is symptomatic of how US websites are being built.  Companies that operate in areas with large segments of native Spanish speakers are missing the boat if their website does not include targeted pages to popular Spanish search phrases.

• What part of your marketing budget is allocated to reach Spanish speakers living in the United States? 
• Does your business operate near communities that contain a high percentage of native Spanish speakers? 

If the answer is yes, then you should reconsider retesting effective SEO strategies to get your message in front of US consumers who can read Spanish. 

Is Spanish Language Marketing Passe?

About six years ago there was a big buzz in the business community about marketing to “Hispanic” people in the United States.  For many business owners their marketing attempts did not result in much success.  I am suggesting that business owners reconsider how the Internet can be utilized to market to this growing demographic.

In April 2009, ComScore, Inc. released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.

“It’s well known that the Hispanic market is a growing and increasingly important segment to advertisers and marketers,” said Jack Flanagan, executive vice president of comScore Media Metrix. “However, any business attempting to effectively reach this segment needs to understand the behavior of the U.S. Hispanic online consumer as a fundamental component of their marketing and media strategies.”  Read the full Comscore Press Release.

Spanish Internet Marketing

I encourage business owners to setup a series of tests to see how much incremental web traffic and sales can be added with just a little attention to Spanish SEO.  My initial testing looks very promising so if you are looking for new ideas to grow sales, this is one not to miss.

Technorati Tags: marketing, SEO, spanish, websites

Apparel Warhouse Company

Komar Distributionhas been providing Apparel Warehouse services to designers, importers and retail chains for almost 100 years. When Komar Distribution needed to get out the word about the “Apparel Warehouse” services, they called on the Pasch Consulting group. We are always happy to take on clients that are industry leaders in their field and Komar Distribution Services has one of the most stellar records for apparel warehousing and apparel distribution.

Komar’s experience in the apparel industry allows them to provide turnkey apparel warehouse facilities with room to expand into they customized back office solutions. Komar has over ninety-eight years of experience in distribution and servicing high profile national merchants. Among its many industry awards, Komar has been named Manufacturer of the Year by the American Apparel and Footwear Association and Supplier of the Year by top retailers.

We are assisting KDS with their SEO and SEM campaigns the the first 30 days has shown some great results.  Pasch Consulting Group took over the SEM campaign once run by Network Solutions and created optimized landing pages for each keywords group KDS wanted to target.  This is a new project and a new website but we are already ranking on Google page one for key industry terms such as:

• apparel warehouse
• apparel distribution
• apparel distribution services

The list will grow and our success with KDS will be documented in future blog posts.

Back Office Solutions

Apparel manufacturers around the world may cater to different designs, trends and clients, but they can all agree on one important factor affecting apparel distribution today; cutting costs while increasing productivity is essential for thriving in today’s commanding marketing.

Komar Distribution Services (KDS) understands this necessity all too well. Komar has been providing third party logistics and back office solutions for many of the world’s leading manufacturers for nearly 100 years.  If you would like a quote on Komar’s award winning solutions for your business, give them a call at: (918) 429-7779.

Technorati Tags: apparel distribution, apparel warehouse, back office solutions, retail clothing distribution, retail clothing warehouse