SEO Blog

I arrived in Ecuador tonight to prepare for the opening of ClaraMark, a company dedicated to providing Internet Marketing and SEO services to US businesses.  The twist is that the services will be in Spanish.  I am very excited about the new partnership that the Pasch Consulting Group will have with ClaraMark.

 I have already reached out to a few of my clients that operate a business in areas that have large communities of Spanish speaking US consumers and their feedback was unanimous;  Sign me up to convert my existing website to Spanish.  Claramark has already the first month booked from one press release and an email I sent to a few customers.

The opportunity that I see with ClaraMark is not the website translation service; that is old news.  What I am excited about in the Spanish SEO services that ClaraMark will offer using my proven strategies.   I am also excited about using Spanish social networking websites to communicate my client’s messages in Spanish.   This is a new frontier for US business owners and we will be on the cutting edge.

Are You Ready To Take Action?

For example, two of my clients that are dentists were among the fastest to react to my email offering to translate their website into Spanish.  They both run businesses in New Jersey; one operates in Monmouth County and one in Hudson County.  They are surrounded by large communities of native Spanish speakers but to date they have done no Spanish language marketing.  This service is exactly what they were looking for and they liked the price point.

ClaraMark will convert their existing websites to Spanish and place them on a WordPress website on a new URL that contains keywords to attract Spanish speaking consumers.  We have tested their markets for specific keywords searches and the door is wide open for them to address the Spanish speaking community and have their site on Google page one.

Spanish Language Marketing – A Huge Opportunity

I believe that the early adopters in all business segments will be rewarded today and also in the years to come.  Ignoring the largest minority group in the United States is not a smart business decision.  The costs to create a Spanish microsite are not unreasonable. 

A translated Spanish website can run around $1,500 – $2,000. This is a onetime cost for a website that the business owns and not leases.  That is the cost of a weekend newspaper ad that has limited visibility.   A Spanish language microsite will deliver leads year after year like an annuity.

Business owners should start to develop a strategy to offer their business message and services in the Spanish language, through low cost web marketing strategies as well as social networking and blogging tools.   Don’t let your competition get there first.

Technorati Tags: SEO, spanish, translate, website

The Pasch Consulting Group (PCG), announces a joint venture with ClaraMark  to build WordPress microsites and traditional websites in Spanish to assist business owners in Manhattan and across the United States reach native Spanish speakers living in the United States.

Research conducted by Brian Pasch inspired the collaboration with ClaraMark as data suggests that business owners have not optimized their marketing messages and websites for the Spanish language.

Joining the list of early adopters includes Greenway Jeep Chrysler Dodge located in Orlando Florida. The WordPress Spanish language microsite will offer Florida residents a Spanish language information portal on new and used cars that include Jeep, Chrysler and Dodge.

The Pasch Consulting Group also has commitments from Preston Auto Group in Maryland, Marlboro Nissan in Massachusetts, ABC Motor Credit in Ohio as well as business owners outside the automotive industry.  Progressive businesses such as Mr. John, Bogota Dentistry and DayBreak Express  have realized there is an opportunity to grow their business by catering to native Spanish speakers.

Business owners seeking to increase their visibility on the Internet for Spanish search phrases are revisiting their advertising budgets to retest marketing in Spanish. By implementing open source WordPress microsites in Spanish, business owners can own and not lease their marketing portals at a very low cost.

Automotive Marketing Example

Surprisingly, many business owners have not taken advantage integrating popular search phrases in Spanish into their websites. For example, these two phrases are popular Spanish search terms for used car searches:

• autos usados
• carros usados

These words are only found on a small percentage of car dealer websites. So for example, a Miami Chevy dealer should have a page optimized, in Spanish, on their website that is titled:

Autos Usados Chevy | Carros Usados Chevrolet | Miami Florida

If all Miami car dealers have not optimized their websites, imagine how many business websites across the United States have not taken advantage of Spanish language SEO to drive for traffic to their websites!

If you would like a proposal to translate your existing website into Spanish or if you would like to create a Spanish WordPress portal for your business, call for a competitive price quote.  Most businesses can have their Spanish language website up and running within 30 days.

Technorati Tags: spanish microsites, spanish websites, spanish wordpress