We often are asked to give a quick diagnosis of websites as potential clients seek our feedback on the SEO health of their website.  One such request came in today from MackMark Cards, who specializes in Indian Wedding cards.  This is how the email came into us:

This mail is in regards with the SEO for our website www.mackmarkcards.com

1. Indian Wedding Cards
2. Indian Wedding Invitations
3. Scroll Invitations
4. Hindu Wedding Cards

Also, do you have a package wherein we have to pay you a certain amount and you handle the SEO for us and give us results? If yes, what is the time frame for getting on the first page and what are the payment terms? Do u guarantee the first page listing?

Our Quick SEO Analysis – Our Response

Here are a few quick points about your website.  These comments are backed up with Google’s latest guide to Search Engine Optimization.  The items listed below will hurt your ability to rank and compete well in organic search for a broad list of keywords and search phrases.

1. Your website HTML titles do not properly reflect the content of the page.
2. Many titles are duplicated.
3. Your page META description are duplicated throughout the site.
4. You have low number of diverse quality links pointing to your website.
5. Your website is listed with a “www” and without a “www” address, which will cause some problems.
6. Your images are missing ALT tags. 
7. Your home page is doing a redirect.
8. You are not using H1, H2 and H3 tags.
9. You are using iframes.
10. Your dynamic URL naming convention is not helping search.
11. Your website has broken links or links that are timing out.

Making an investment to fix these basics will greatly help your search engine visibility.  Once this is done, then embarking on a strong Internet PR and marketing campaign would help to drive sales.

Commentary

As you can see, their website was missing all the “basic” building blocks for search engine optimization.  This is not uncommon.  If you would like us to review your website, drop us a note or give us a call.  We’ll give it a quick run through and let you know the SEO health of your website.

We work with clients all over the country and Manhattan is no exception.  Our SEO strategies are designed to get our New York City clients on Google Page One for valuable NATIONAL and statewide search terms that apply to our client’s markets.

You can see a number from some of the search phrase reults posted below, that we are eager to give concrete examples of how we have helped companies improve their search rankings.  We have a well established “tool kit” of search engine optimization techniques that can be applied to businesses of all size and market focus.

Here are some updated success stories that are on Google Page 1:

Komar Distribution – www.komardistribution.com

Komar specializes in apparel warehousing, apparel distribution and apparel supply chain management.  Their corporate offices are in Manhattan and in just a few months, we have been able to improve their national rankings for search phrases in their industry.

• Apparel Warehouse (national)
• Apparel Distribution (national)
• NY Apparel Distribution
• NY Apparel Back Office
• Apparel 3pl (national)
• Apparel Back Office (national)
• Apparel Shipping Logistics (national)
• Distribution Back Office (national)

Luxury Attaché – www.nyconciergeservice.com

New York concierge service, Luxury Attaché, has top position for many searches regarding their services in New York as you can see below.  This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• NY Concierge
• NYC Concierge
• NY Concierge Service
• New York City Concierge
• NY Luxury Concierge
• Luxury concierge NY
• NY Condominium Concierge Service
• NY Corporate Concierge Service
• NY Luxury Concierge Service
• NYC Luxury Concierge Service
• NY Luxury Condominium Concierge
• NYC corporate concierge  

McCann Systems – www.mccannsystems.com

Commercial audio visual projects in Manhattan normally involve McCann Systems and new leads come in each month as a result of their strong SEO results for their goods and service in New York City. This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• New York Audio Visual
• New York Audio Visual Company
• New York Commercial Audio
• NY Commercial Audio Visual Installations
• NY Commercial Audio Visual
• NY Commercial AV Installations
• NY Commercial AV Design
• NY Commercial AV Build
• NY Commercial AV Design & Build
• NY Commercial AV Company
• New York AV Installations
• New York Commercial Audio Visual

Why Shakespeare’s philosophy doesn’t measure up in the world of internet marketing

Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.

One of the most important factors in a well respected and highly visible website is your domain name.  A domain name is the name of your website, example: www.searchengineoptimiztaion-ny.com  is a domain name.

Let’s take Shakespeare’s infamous rose for example.  If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”,  I will have to work much harder to let search engines know that my website is all about Roses! 

On the other hand, if I were to pick a domain name like “AllAboutRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Roses” should visit my site.  My domain name (www.allaboutroses.com) matches two of the search words being requested. 

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites.  One of our microsites, www.bmwusedcars.net is a .NET domain and is #1 in the USA for “BMW used cars” search phrases in Google.   This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads. 

For more information, contact Brian Pasch at brian@paschconsulting.com  or 732-450-8200

In turbulent times, only the strong will survive.  When the economy is low, so is consumer cash flow.  These changing conditions call for companies to battle waves of extreme ups and downs.  Simply standing still will not help.  Sensible businesses who intend on staying competitive need to outsmart the competition.

As much as retailers hate to hear the ‘C’ word, today is the age of the ‘coupon’.  Now more than ever, consumers are price shopping and looking for bargains.  Businesses who think coupons will hurt their image are foolishly wrong.  Shoppers appreciate saving money, regardless of their income status. 

Coupon Websites are Good for SEO

There are many techniques to implementing coupons into marketing and digital marketing campaigns.  For starters, it’s not what business say, but how they say it.  Businesses worried about ‘cheapening’ their image with coupons can simply use another term.  Clever marketing campaigns can use alternate words such as complimentary gift card, 15% courtesy, or premium upgrade.   All of these terms imply savings to shoppers without using the word ‘coupon’. 

The internet has become flooded with coupon and bargain shopping websites, allowing shoppers to get the best bang for their buck without ever leaving their home.  Putting coupons on the internet has become one of the most cost effective ways to increase sales on company websites without spending thousands on expensive advertising campaigns. 

One of the added bonuses of coupon campaigns is quality inbound links.  We have found dozens of places where we can post coupon offers without charge.  These sites have high Google PageRank scores as well as allow imbedded hyperlinks.  This combination makes select coupon sites an ideal addition to a well balanced SEO campaign.

Search Engine Optimization - Ideal Advertising ROI

The competition is this slowing economy is fierce; retailers are already offering up to 50% off for holiday shoppers.  Local businesses need to convey the value in purchasing their products over their competitors’ and give consumers what they want: bargains.   Our job is to get our clients website in front of consumers who are looking for their goods and services.

Search engine optimization has one of the strongly return-on-equity (ROI) of any advertising channel.  The investment in a SEO campaign for your New York business will pay back dividends year after year.  Unlike pay-per-click advertising, when the money stops so does the advertising. A good SEO campaign continues to build strength over time, along with consistent maintenance.

The Pasch Consulting Group is working with companies who want to attract the attention of shoppers who are taking to the internet to find the best values.  Any business that would like to inquire about increasing sales and consumer leads with smart digital marketing campaigns should contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.

Search Engine Optimization for business owners in New York is not an option for they are operating in one of the most competitive marketplaces in the world.  Companies from across the United States have come to appreciate the work ethics and results that we deliver at the Pasch Consulting Group.

We have a growing list of New York Companies that have to us to upgrade their existing website and start an effective search engine optimization campaign. Our advice, strategies and attention to detail resonates with business owners who are looking to grow their sales via the Internet.  This include manufacturing companies, professional services agencies, retailers and consumer goods suppliers.  Everyone in business is coming to know how important a search engine optimization (SEO) consultant can be for their business.