Cardella Waste provides NJ Dumpster Rentals for businesses, warehouses, industrial facilities and office complexes. You can rest assured that your waste management needs will be taken care of with Cardella’s high-tech equipment, modern disposal vehicles and dedicated, experienced manpower. Cardella Waste is an eco-friendly and affordable solution for your waste management needs.  By using Cardella you can cut operating costs, invest in sustainable disposal and learn more about reducing your business’s carbon footprint, all important aspects in keeping your environmental impact at a minimum.

Cardella Waste Offer the Best for NJ Dumpster Rentals

Cardella Waste will provide you and your business with reputable, affordable solid waste and recycling pickup with our safe, modern vehicle fleet. We guarantee that our service will be prompt and we will provide you with the dumpster you need for your NJ dumpster rental. Cardella Waste has a fully stocked inventory of roll-off, rear-load, front-load, and mini containers for your waste storage and removal needs.

Cardella Waste also offers its NJ dumpster rental clients with special care that is hard to find elsewhere. We have customized compactor services, a time and cost saving offsite recycling facility where reusable and recyclable materials will be separated from regular waste. Large and bulky items can also be scheduled for pickup by Cardella Waste’s fleet.

Cardella Waste is dedicated to green principles, superior customer service and innovative industry practices. We aren’t your average waste management team. We care about reusing and recycling everything we can and keeping as much waste out of landfills as possible. That is why we record and document each company’s LEED recycling initiatives and make the reports available to you. As we monitor our efficiency in modern recycling methods, we will be able to update you on the progress of your business’s contribution to the same effort.

If you’d like to join us in our mission to leave as little a footprint on the planet as possible, visit our website at http://www.cardellawaste.com. You can also reach us by phone at 201-248-9089 or by e-mail at info@cardellawaste.com. We are committed to providing the best waste management services possible and would love to welcome you to our customer base!

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Social networking sites like Facebook, Twitter and YouTube have become major players in the world of automotive digital marketing.  Many auto dealers already have Facebook fan pages, and those that don’t will quickly need to get up to speed if they want to compete in today’s market.  JD Rucker, an expert in Social Networking, will explain how Internet Managers, General Managers, and even owners can build a strong presence in social media that translates into leads, branding, and reputation management without spending hours a day doing it.

JD Rucker is the Chief Marketing Officer at TK Carsites, an automotive marketing firm in Orange, CA. He heads up the marketing for both their dealer clients as well as the company itself, adopting the philosophy that by helping their clients succeed, they will have the best available company marketing available.  JD has gained 77,000 Twitter followers, 2700 Facebook fans, and top-level success on social news and networking sites across the Internet.

For more information on the social media class JD will be hosting, visit  http://www.automotivemarketingbootcamp.com/instructors/

In addition to social networking, the Boot Camp will also cover these important elements of automotive digital marketing strategies: blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

Rucker will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

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Car dealers are fiercely competing for new and used car sales in English.  Type into Google ”BMW Cars Miami” and you will see a full list of BMW car dealers; Google Maps as well as organic listings.  Now type in “carros BMW Miami” or “autos BMW Miami” and see that all but 1 or 2 dealers are invisible on Google Page one.

This is not about BMW cars  since this problem spans across all brands. From my review, less than 10% of the major car dealer brands in Miami have utilized effective Spanish SEO strategies. 

This issue applies to any business and industry which has not taken baby steps to add Spanish SEO strategies to their website.

SEO Strategies in Spanish

The Miami BMW example represents an opportunity for us and the first Miami BMW dealer that calls us. However, this example is symptomatic of how US websites are being built.  Companies that operate in areas with large segments of native Spanish speakers are missing the boat if their website does not include targeted pages to popular Spanish search phrases.

• What part of your marketing budget is allocated to reach Spanish speakers living in the United States? 
• Does your business operate near communities that contain a high percentage of native Spanish speakers? 

If the answer is yes, then you should reconsider retesting effective SEO strategies to get your message in front of US consumers who can read Spanish. 

Is Spanish Language Marketing Passe?

About six years ago there was a big buzz in the business community about marketing to “Hispanic” people in the United States.  For many business owners their marketing attempts did not result in much success.  I am suggesting that business owners reconsider how the Internet can be utilized to market to this growing demographic.

In April 2009, ComScore, Inc. released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.

“It’s well known that the Hispanic market is a growing and increasingly important segment to advertisers and marketers,” said Jack Flanagan, executive vice president of comScore Media Metrix. “However, any business attempting to effectively reach this segment needs to understand the behavior of the U.S. Hispanic online consumer as a fundamental component of their marketing and media strategies.”  Read the full Comscore Press Release.

Spanish Internet Marketing

I encourage business owners to setup a series of tests to see how much incremental web traffic and sales can be added with just a little attention to Spanish SEO.  My initial testing looks very promising so if you are looking for new ideas to grow sales, this is one not to miss.

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Google must be in the process of creating categories of Internet posts and deciding if the category warrants a graphical icon, sort of like a universal sign.  This week I posted a press release for an upcoming SEO Briefing that I am conducting in Red Bank New Jersey.

Three hours later, when I was doing a Google search on my name, I noticed that Google had a special graphic to call attention to my press release since it included my name.

The graphic was a newspaper icon which not only called attention to my article but made it easier to visually categorize on the screen.  Over time, this will allow web surfers to recognize certain posts based on where the article was posted.  So it would seem that recognized press release websites are getting the newspaper icon.

Check Out The Newspaper Icon

You can see this icon for yourself by going into Google and typing “brian pasch free seo red bank“.  You will see the press release I created on Webwire.com.  I like the idea that companies who are utilizing respected press release websites get this added callout since Google’s display pages lack excitement.

If you are not publishing out a press release every month, you are missing a great opportunity to gain Google page one placement for local targeted search phrases.  If you create press releases with titles that are targeting you top keyword list you can be a big winner in drawing extra traffic to your website.  If your target marketing area is not the whole county but a few counties, press releases are even more effective.

In my previous articles I listed a number of free press releases websites that can help your Internet visibility immediately.  Now, with these icons highlighting press releases, it makes even greater sense to start writing.

Google Profile Icons Started Appearing

Another new icon on Google Page one for searches on your name is something called a Google Profile. When you do a search on my name, “Brian Pasch” Google shows my free profile listing and a graphic at the bottom of the search results.  I don’t know if Google has decided to go after profile websites but it is giving priority to its free service.

Once again, anyone doing business today will have their name Googled.  So why not have a free iconic listing showing up in Google search results.   Your profile can have all your contact information as well as a link to your website.  This free personal branding is something that should not be ignored.

Promoting Your Business and Brand

If you are looking for assistance in promoting your brand on the Internet, drop us line.  You can reach us at 732-450-8200 or send an email to info@paschconsulting.com.   There are so many great free tools to promote your business that you should be aware of all the things that really work.

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From our consulting projects one of the most common problems we see is that the company name is part of many webpage titles.  For example, take a look at www.airporthonda.com. The websites has dozens and dozens of web pages that start with “Airport Honda” in the page title tag.  You can see this for yourself by going to Google and type in this command in the search box:

site:www.airporthonda.com

The reason why this is bad is because if you search for the phrase “Airport Honda” in Google their URL is an exact match and is already #1 in Google.  So there is no reason to have that phrase in the titles of dozens of web pages.  It is a waste of valuable Internet real estate.

Fixing Page Title Problems

In New York we can find many examples of websites that have the same problem as Airport Honda. To stay on theme let’s take a look at a New York Honda dealer.  Potamkin Honda has a website at www.potamkinhonda.com and they also have their business name at the start of many page titles.   On their new inventory page, this is the HTML title tag:

“Potamkin Honda is a New York Honda dealer and a new car and used car New York NY Honda dealership.”

A more focused Page Title would serve the dealership; one suggestion is: 

“New York City Honda Dealer- New Honda Cars For Sale in Manhattan”

This is consistent with Google SEO Starter Guide that encourages page titles to be unique and descriptive of the page.   If you have not read the SEO Starter Guide, you can download it as a PDF using this link:  Google SEO Starter Guide

In fact, most of Potamkin Honda main navigation pages all start with their business name. In many cases the Potamkin websites has duplicate page titles.  If they just edited each page title with the strong  keywords  they would do better in organic search.  Examples  of new page titles are: 

• Finance page:   Manhattan Honda Car Financing
• Service Page: Manhattan Honda Service Center – Honda Parts NYC
• Specials Page: New York City Honda Lease Specials – Honda Sale NYC

The good news is that for many New York business owners, we can make  small changes to the tags on their websites that can make a big difference for organic search. In this economy all business owners are looking for inexpensive solutions that can drive more Internet traffic to their websites.  We have answers.

The Pasch Consulting Group has the solutions and affordable prices to deliver an outstanding ROI and help increase Internet sales and visibility.  If you would liek us to evaluate your website, give us a call at 732-450-8200.

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This mail is in regards with the SEO for our website www.mackmarkcards.com

1. Indian Wedding Cards
2. Indian Wedding Invitations
3. Scroll Invitations
4. Hindu Wedding Cards

Also, do you have a package wherein we have to pay you a certain amount and you handle the SEO for us and give us results? If yes, what is the time frame for getting on the first page and what are the payment terms? Do u guarantee the first page listing?

Our Quick SEO Analysis – Our Response

Here are a few quick points about your website.  These comments are backed up with Google’s latest guide to Search Engine Optimization.  The items listed below will hurt your ability to rank and compete well in organic search for a broad list of keywords and search phrases.

1. Your website HTML titles do not properly reflect the content of the page.
2. Many titles are duplicated.
3. Your page META description are duplicated throughout the site.
4. You have low number of diverse quality links pointing to your website.
5. Your website is listed with a “www” and without a “www” address, which will cause some problems.
6. Your images are missing ALT tags. 
7. Your home page is doing a redirect.
8. You are not using H1, H2 and H3 tags.
9. You are using iframes.
10. Your dynamic URL naming convention is not helping search.
11. Your website has broken links or links that are timing out.

Making an investment to fix these basics will greatly help your search engine visibility.  Once this is done, then embarking on a strong Internet PR and marketing campaign would help to drive sales.

Commentary

As you can see, their website was missing all the “basic” building blocks for search engine optimization.  This is not uncommon.  If you would like us to review your website, drop us a note or give us a call.  We’ll give it a quick run through and let you know the SEO health of your website.

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You can see a number from some of the search phrase reults posted below, that we are eager to give concrete examples of how we have helped companies improve their search rankings.  We have a well established “tool kit” of search engine optimization techniques that can be applied to businesses of all size and market focus.

Here are some updated success stories that are on Google Page 1:

Komar Distribution – www.komardistribution.com

Komar specializes in apparel warehousing, apparel distribution and apparel supply chain management.  Their corporate offices are in Manhattan and in just a few months, we have been able to improve their national rankings for search phrases in their industry.

• Apparel Warehouse (national)
• Apparel Distribution (national)
• NY Apparel Distribution
• NY Apparel Back Office
• Apparel 3pl (national)
• Apparel Back Office (national)
• Apparel Shipping Logistics (national)
• Distribution Back Office (national)

Luxury Attaché – www.nyconciergeservice.com

New York concierge service, Luxury Attaché, has top position for many searches regarding their services in New York as you can see below.  This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• NY Concierge
• NYC Concierge
• NY Concierge Service
• New York City Concierge
• NY Luxury Concierge
• Luxury concierge NY
• NY Condominium Concierge Service
• NY Corporate Concierge Service
• NY Luxury Concierge Service
• NYC Luxury Concierge Service
• NY Luxury Condominium Concierge
• NYC corporate concierge  

McCann Systems – www.mccannsystems.com

Commercial audio visual projects in Manhattan normally involve McCann Systems and new leads come in each month as a result of their strong SEO results for their goods and service in New York City. This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• New York Audio Visual
• New York Audio Visual Company
• New York Commercial Audio
• NY Commercial Audio Visual Installations
• NY Commercial Audio Visual
• NY Commercial AV Installations
• NY Commercial AV Design
• NY Commercial AV Build
• NY Commercial AV Design & Build
• NY Commercial AV Company
• New York AV Installations
• New York Commercial Audio Visual

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Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.

One of the most important factors in a well respected and highly visible website is your domain name.  A domain name is the name of your website, example: www.searchengineoptimiztaion-ny.com  is a domain name.

Let’s take Shakespeare’s infamous rose for example.  If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”,  I will have to work much harder to let search engines know that my website is all about Roses! 

On the other hand, if I were to pick a domain name like “AllAboutRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Roses” should visit my site.  My domain name (www.allaboutroses.com) matches two of the search words being requested. 

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites.  One of our microsites, www.bmwusedcars.net is a .NET domain and is #1 in the USA for “BMW used cars” search phrases in Google.   This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads. 

For more information, contact Brian Pasch at brian@paschconsulting.com  or 732-450-8200

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As much as retailers hate to hear the ‘C’ word, today is the age of the ‘coupon’.  Now more than ever, consumers are price shopping and looking for bargains.  Businesses who think coupons will hurt their image are foolishly wrong.  Shoppers appreciate saving money, regardless of their income status. 

Coupon Websites are Good for SEO

There are many techniques to implementing coupons into marketing and digital marketing campaigns.  For starters, it’s not what business say, but how they say it.  Businesses worried about ‘cheapening’ their image with coupons can simply use another term.  Clever marketing campaigns can use alternate words such as complimentary gift card, 15% courtesy, or premium upgrade.   All of these terms imply savings to shoppers without using the word ‘coupon’. 

The internet has become flooded with coupon and bargain shopping websites, allowing shoppers to get the best bang for their buck without ever leaving their home.  Putting coupons on the internet has become one of the most cost effective ways to increase sales on company websites without spending thousands on expensive advertising campaigns. 

One of the added bonuses of coupon campaigns is quality inbound links.  We have found dozens of places where we can post coupon offers without charge.  These sites have high Google PageRank scores as well as allow imbedded hyperlinks.  This combination makes select coupon sites an ideal addition to a well balanced SEO campaign.

Search Engine Optimization - Ideal Advertising ROI

The competition is this slowing economy is fierce; retailers are already offering up to 50% off for holiday shoppers.  Local businesses need to convey the value in purchasing their products over their competitors’ and give consumers what they want: bargains.   Our job is to get our clients website in front of consumers who are looking for their goods and services.

Search engine optimization has one of the strongly return-on-equity (ROI) of any advertising channel.  The investment in a SEO campaign for your New York business will pay back dividends year after year.  Unlike pay-per-click advertising, when the money stops so does the advertising. A good SEO campaign continues to build strength over time, along with consistent maintenance.

The Pasch Consulting Group is working with companies who want to attract the attention of shoppers who are taking to the internet to find the best values.  Any business that would like to inquire about increasing sales and consumer leads with smart digital marketing campaigns should contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.

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We have a growing list of New York Companies that have to us to upgrade their existing website and start an effective search engine optimization campaign. Our advice, strategies and attention to detail resonates with business owners who are looking to grow their sales via the Internet.  This include manufacturing companies, professional services agencies, retailers and consumer goods suppliers.  Everyone in business is coming to know how important a search engine optimization (SEO) consultant can be for their business.

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Komar offers a complete end to end solution for business owners that includes back office services.  Komar makes dealing in a global community simple; one stop shopping for imports, customs, warehousing, distribution and billing. 

Komar approached the Pasch Consulting Group to redesign their website and to take over their pay-per-click campaign that was being managed by Network Solutions.  The PPC campaign has a very targeted set of keywords so we beleive that we can more effectively manage his PPC budget.

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