A RARE EVENING OF FOOD & WINE

ON MAY 18^th, 2009  6:45 pm

Featuring

MARK BERINGER, WINEMAKER FOR ARTESA WINERY

 at the Old Homestead Restaurant, New York City

New York City’s Oldest Steak House, The Old Homestead, will play host to renowned winemaker Mark Beringer of Artesa Winery in an incomparable pairing of unique & elegant wines from the Napa estate with a selection of the Old Homestead’s most famed dinner entrees.

Mark Beringer will lead guests through an $85 all inclusive, 5-course sumptuous journey of food & wine. The menu will include tastings of Kobe burgers, seared sesame crusted yellow fin tuna, and USDA prime dry aged rib cap steak.  All dishes will be skillfully paired with a wine hand selected by Mark from the Artesa winery.

First Course

marc anthony salad

red romaine, crispy vermont bacon, poached egg, grape tomato

champagne vinaigrette

Artesa Chardonnay Carneros 2007

Second Course

a taste of the kobe burger

chipotle ketchup, champagne mustard,

collingswood horseradish crème and guss’ pickle

Artesa Merlot Reserve 2004

Third Course

sesame crusted yellow fin tuna

seared rare

Artesa Pinot Noir Carneros 2006

Fourth Course

USDA prime dry aged rib cap steak

vidalia onions

Artesa Cabernet Sauvignon Reserve 2005

Fifth Course

big fat chocolate cake

grandma’s cheesecake

Artesa Surprise Special Selection Dessert Wine

$85

tax & tip included

 Please call Carol Troche for Reservations

212-242-9040

Cardinal Kitchen and Bath, a Manhattan based design and installation firm, has selected the Pasch Consulting Group for their web design and Internet Marketing needs.

Cardinal Kitchen and Bath has been in business for over 50 years and has kitchen and bath cabinetry and counters that fit all design budgets.

For additional information contact Cardinal Kitchen & Bath at:  212-888-8400 or visit http://www.cardinalkitchenandbath.com

About Cardinal Kitchens & Bath

Established more than fifty years ago and doing business primarily by reputation and word of mouth, Cardinal has worked itself into a position as one of the primary kitchen and bath designers and contractors in the New York Tri State area.

A family owned and operated business offering a wide range of contractual services. From design specialist to gut renovations. Working as a contractor for large as well as small construction projects. We are also equipped to do flooring, countertops, plumbing and electrical work, full alterations, and have access to architectural plans and services.

Originally based in Brooklyn, Cardinal is well experienced in producing from large to small scale renovations and can tailor to fit most any budget. We have learned through the experience of decades of working in the diverse size and layouts of kitchens throughout Brooklyn and the surrounding areas. To this day it is not uncommon to hear someone boast of having a Cardinal Kitchen in his or her house or seeing a Cardinal Kitchen listed as a selling feature in a listing for the sale of a home, even though the kitchen may be twenty years old.

Now based in Manhattan, the second generation staff has been serving residential and commercial clients in Manhattan as well as the surrounding area. The staff is experienced and solution oriented in order to handle the tricky renovation needs of Manhattan. With the variety of cabinet lines that we represent, our own custom manufacturing facility, plus the availability of services we offer it would be hard to find a job we could not accommodate. We will gladly furnish references and make appointments for prospective clients to view completed or in progress jobs.

The Old Homestead Steakhouse in Manhattan selects the Pasch Consulting Group for the redesign of their website assets and to advise the organization on their Internet Marketing strategies.  These Manhattan restaurant owners have confidence in the strategies that Brian Pasch and his team will deliver for their business.

Old Homestead owners Marc and Greg Sherry interviewed a number of tri-state Internet marketing and web design firms for this project.  When the dust settled, Brian Pasch and his team of Internet Marketing professionals was awarded the contract. 

The updated Old Homestead Steakhouse website will be unveiled in April.  The launch will be followed by an updated Internet marketing campaign to increase the restaurant’s visibility on the Internet.

Old Homestead Expands its Manhattan Restaurant

The restaurant has just completed a multi-million dollar renovation which has expanded their Manhattan facility to meet the growing demand by their customer base.  Details on the renovation will be part of the Internet Marketing campiagn launched in late April.

The Old Homestead Steak House has the distinct honor of being the oldest steakhouse in Manhattan.  The Sherry brothers have expanded their popular restaurant formula with locations in the Borgota Hotel & Casino in Atlantic City as well as in Boca Raton Florida. 

The Old Homestead is located on 56 9th Ave in Manhattan, which is also known as the meat packing district. For reservations: Call (212) 242-9040‎.  Click here for directions.

Pasch Consulting Group

The Pasch Consulting Group is a leader in the field of Internet marketing and search engine optimization. Their firm represent business owners in a diverse list of industries and has a number of key accounts in Manhattan. 

For additional information on the services offered by the Pasch Consulting Group, contact their New York or New Jersey sales offices.

New York business owners can take control of their Internet marketing visibility by making a commitment to at least cover “the basics”.  The basics, from our viewpoint , is reading the Google SEO Starter Guide and make sure their website is in full compliance.

From our consulting projects one of the most common problems we see is that the company name is part of many webpage titles.  For example, take a look at www.airporthonda.com. The websites has dozens and dozens of web pages that start with “Airport Honda” in the page title tag.  You can see this for yourself by going to Google and type in this command in the search box:

site:www.airporthonda.com

The reason why this is bad is because if you search for the phrase “Airport Honda” in Google their URL is an exact match and is already #1 in Google.  So there is no reason to have that phrase in the titles of dozens of web pages.  It is a waste of valuable Internet real estate.

Fixing Page Title Problems

In New York we can find many examples of websites that have the same problem as Airport Honda. To stay on theme let’s take a look at a New York Honda dealer.  Potamkin Honda has a website at www.potamkinhonda.com and they also have their business name at the start of many page titles.   On their new inventory page, this is the HTML title tag:

“Potamkin Honda is a New York Honda dealer and a new car and used car New York NY Honda dealership.”

A more focused Page Title would serve the dealership; one suggestion is: 

“New York City Honda Dealer- New Honda Cars For Sale in Manhattan”

This is consistent with Google SEO Starter Guide that encourages page titles to be unique and descriptive of the page.   If you have not read the SEO Starter Guide, you can download it as a PDF using this link:  Google SEO Starter Guide

In fact, most of Potamkin Honda main navigation pages all start with their business name. In many cases the Potamkin websites has duplicate page titles.  If they just edited each page title with the strong  keywords  they would do better in organic search.  Examples  of new page titles are: 

• Finance page:   Manhattan Honda Car Financing
• Service Page: Manhattan Honda Service Center – Honda Parts NYC
• Specials Page: New York City Honda Lease Specials – Honda Sale NYC

The good news is that for many New York business owners, we can make  small changes to the tags on their websites that can make a big difference for organic search. In this economy all business owners are looking for inexpensive solutions that can drive more Internet traffic to their websites.  We have answers.

The Pasch Consulting Group has the solutions and affordable prices to deliver an outstanding ROI and help increase Internet sales and visibility.  If you would liek us to evaluate your website, give us a call at 732-450-8200.