A RARE EVENING OF FOOD & WINE

ON MAY 18^th, 2009  6:45 pm

Featuring

MARK BERINGER, WINEMAKER FOR ARTESA WINERY

 at the Old Homestead Restaurant, New York City

New York City’s Oldest Steak House, The Old Homestead, will play host to renowned winemaker Mark Beringer of Artesa Winery in an incomparable pairing of unique & elegant wines from the Napa estate with a selection of the Old Homestead’s most famed dinner entrees.

Mark Beringer will lead guests through an $85 all inclusive, 5-course sumptuous journey of food & wine. The menu will include tastings of Kobe burgers, seared sesame crusted yellow fin tuna, and USDA prime dry aged rib cap steak.  All dishes will be skillfully paired with a wine hand selected by Mark from the Artesa winery.

First Course

marc anthony salad

red romaine, crispy vermont bacon, poached egg, grape tomato

champagne vinaigrette

Artesa Chardonnay Carneros 2007

Second Course

a taste of the kobe burger

chipotle ketchup, champagne mustard,

collingswood horseradish crème and guss’ pickle

Artesa Merlot Reserve 2004

Third Course

sesame crusted yellow fin tuna

seared rare

Artesa Pinot Noir Carneros 2006

Fourth Course

USDA prime dry aged rib cap steak

vidalia onions

Artesa Cabernet Sauvignon Reserve 2005

Fifth Course

big fat chocolate cake

grandma’s cheesecake

Artesa Surprise Special Selection Dessert Wine

$85

tax & tip included

 Please call Carol Troche for Reservations

212-242-9040

Cardinal Kitchen and Bath, a Manhattan based design and installation firm, has selected the Pasch Consulting Group for their web design and Internet Marketing needs.

Cardinal Kitchen and Bath has been in business for over 50 years and has kitchen and bath cabinetry and counters that fit all design budgets.

For additional information contact Cardinal Kitchen & Bath at:  212-888-8400 or visit http://www.cardinalkitchenandbath.com

About Cardinal Kitchens & Bath

Established more than fifty years ago and doing business primarily by reputation and word of mouth, Cardinal has worked itself into a position as one of the primary kitchen and bath designers and contractors in the New York Tri State area.

A family owned and operated business offering a wide range of contractual services. From design specialist to gut renovations. Working as a contractor for large as well as small construction projects. We are also equipped to do flooring, countertops, plumbing and electrical work, full alterations, and have access to architectural plans and services.

Originally based in Brooklyn, Cardinal is well experienced in producing from large to small scale renovations and can tailor to fit most any budget. We have learned through the experience of decades of working in the diverse size and layouts of kitchens throughout Brooklyn and the surrounding areas. To this day it is not uncommon to hear someone boast of having a Cardinal Kitchen in his or her house or seeing a Cardinal Kitchen listed as a selling feature in a listing for the sale of a home, even though the kitchen may be twenty years old.

Now based in Manhattan, the second generation staff has been serving residential and commercial clients in Manhattan as well as the surrounding area. The staff is experienced and solution oriented in order to handle the tricky renovation needs of Manhattan. With the variety of cabinet lines that we represent, our own custom manufacturing facility, plus the availability of services we offer it would be hard to find a job we could not accommodate. We will gladly furnish references and make appointments for prospective clients to view completed or in progress jobs.

The Old Homestead Steakhouse in Manhattan selects the Pasch Consulting Group for the redesign of their website assets and to advise the organization on their Internet Marketing strategies.  These Manhattan restaurant owners have confidence in the strategies that Brian Pasch and his team will deliver for their business.

Old Homestead owners Marc and Greg Sherry interviewed a number of tri-state Internet marketing and web design firms for this project.  When the dust settled, Brian Pasch and his team of Internet Marketing professionals was awarded the contract. 

The updated Old Homestead Steakhouse website will be unveiled in April.  The launch will be followed by an updated Internet marketing campaign to increase the restaurant’s visibility on the Internet.

Old Homestead Expands its Manhattan Restaurant

The restaurant has just completed a multi-million dollar renovation which has expanded their Manhattan facility to meet the growing demand by their customer base.  Details on the renovation will be part of the Internet Marketing campiagn launched in late April.

The Old Homestead Steak House has the distinct honor of being the oldest steakhouse in Manhattan.  The Sherry brothers have expanded their popular restaurant formula with locations in the Borgota Hotel & Casino in Atlantic City as well as in Boca Raton Florida. 

The Old Homestead is located on 56 9th Ave in Manhattan, which is also known as the meat packing district. For reservations: Call (212) 242-9040‎.  Click here for directions.

Pasch Consulting Group

The Pasch Consulting Group is a leader in the field of Internet marketing and search engine optimization. Their firm represent business owners in a diverse list of industries and has a number of key accounts in Manhattan. 

For additional information on the services offered by the Pasch Consulting Group, contact their New York or New Jersey sales offices.

We are assisting a number of firms that sell consumer goods with online coupon campaigns.  One client in particular has added over 50,000 email addresses to their database in 60 days by offering an online coupon for their product. 

The ”BOGO” coupons were posted on a few dozen free coupon websites.  The free posts linked back to their own website. Consumers had to fill out some basic information in order to get the coupon via email or to be able to print the coupon on their own printer.

 This database of consumer direct contacts will grow in the coming months and will be a very valuable tool for direct marketing their other products in the future.  It is easy to see that a database of  hundreds of thousands of opt-in email addresses could help a company keep their brand in front of consumers in the year ahead.

Couponing in a Recession

I’m sharing this because anyone who is looking to grow their business online that has a product that could be promoted via a coupon; you should do a test and see if you can pump up sales using free coupon websites.  A popular coupon can also increase web traffic which is good for your New York SEO strategies.

The coupon sites generate quality links, measureable traffic and coupon should yield to more sales.  For an SEO Consultant, couponing can make sense and cents for the right client.

If you are looking for ways to tap into the Internet community to increase sales and brand awareness, give us a call.

732-450-8200

We often are asked to give a quick diagnosis of websites as potential clients seek our feedback on the SEO health of their website.  One such request came in today from MackMark Cards, who specializes in Indian Wedding cards.  This is how the email came into us:

This mail is in regards with the SEO for our website www.mackmarkcards.com

1. Indian Wedding Cards
2. Indian Wedding Invitations
3. Scroll Invitations
4. Hindu Wedding Cards

Also, do you have a package wherein we have to pay you a certain amount and you handle the SEO for us and give us results? If yes, what is the time frame for getting on the first page and what are the payment terms? Do u guarantee the first page listing?

Our Quick SEO Analysis – Our Response

Here are a few quick points about your website.  These comments are backed up with Google’s latest guide to Search Engine Optimization.  The items listed below will hurt your ability to rank and compete well in organic search for a broad list of keywords and search phrases.

1. Your website HTML titles do not properly reflect the content of the page.
2. Many titles are duplicated.
3. Your page META description are duplicated throughout the site.
4. You have low number of diverse quality links pointing to your website.
5. Your website is listed with a “www” and without a “www” address, which will cause some problems.
6. Your images are missing ALT tags. 
7. Your home page is doing a redirect.
8. You are not using H1, H2 and H3 tags.
9. You are using iframes.
10. Your dynamic URL naming convention is not helping search.
11. Your website has broken links or links that are timing out.

Making an investment to fix these basics will greatly help your search engine visibility.  Once this is done, then embarking on a strong Internet PR and marketing campaign would help to drive sales.

Commentary

As you can see, their website was missing all the “basic” building blocks for search engine optimization.  This is not uncommon.  If you would like us to review your website, drop us a note or give us a call.  We’ll give it a quick run through and let you know the SEO health of your website.