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Social Media: Education Is Still Needed

admin — Thu, 25 Aug 2011 19:15:34 +0000

A recently released study shows that teens who spend more time on social media are more likely to use alcohol and drugs. According to the study, all of those pictures and status updates of people partying serves as motivation for Facebook and Twitter users to go out and do the same.

The same thing can be said for anything posted on the Internet, Facebook or Twitter.

As 16-year-old Dana Cichon said to The Chicago Tribune, “The Internet puts it in your head.”

So what does this mean for you?

We all know that the grass is always greener on the other side. Those partying pictures might look fun, but in reality, they’re not.

It’s not the Internet, Facebook and Twitter than are making teenagers go out and drink, it’s the fact that they don’t know any better. With the proper education, teenagers will know that these pictures don’t necessarily equate to a good time.

With Internet and social media, it all comes down to education. Just how a teenager has to be educated about drinking and drug use, the use of the Internet and social media has to include education as well.

Businesses can use this as a lesson, too. Take the time to learn how to use social media and why it can be effective for your business. With the proper education, social media and the Internet are the quickest and easiest way to reach your consumers. Use it as a tool to get your message across – and you don’t want that message to be sloppy and confusing.

If you’re going to have social media as part of your marketing strategies – and there’s no reason not to – make sure that you not only know how to use it, but are using the right strategies to properly get your message across. The tools are available, so educate yourself today and get your social media strategy working for your business.

Lisa Salabritas

Content Manager, PCG Digital Marketing

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Automotive Advertising Network Powers Herb Chambers Digital Marketing

admin — Sat, 30 Oct 2010 17:41:30 +0000

The Herb Chambers Automotive Group has joined the Automotive Advertising Network (AAN) which will expand their automotive digital marketing strategies nationally, regionally, and locally.

The Herb Chambers network of car dealerships represent over 45 OEM brands in New England. The Herb Chambers organization will leverage their inventory of over 8,000 vehicles and increase the direct traffic to their car dealership websites. Herb Chambers, a leader in automotive sales in New England, picked the AAN for its innovative approach to automotive advertising.

The AAN national advertising website is located at www.CarDealerSale.com and the network has over 300 regional websites that cover the United States. The Automotive Advertising Network is a unique platform for car dealers to increase visitors, leads, and sales for the cars that they sell.

The network also provides Herb Chambers access to the most powerful content publishing network in the United States for car dealers. Members have the ability to published unlimited press releases each month that advertise their sales, promotion, or work in the community.

You can read more about the benefits that Herb Chambers will see as a member of the AAN by visiting: AAN Website.

Herb Chambers Digital Marketing

Here are examples of the local advertising pages that were created for the brands Herb Chambers represent in New England:

Herb Chambers Content Publishing Strategies

You can also view the Herb Chambers press releases, promotions, and community activities on over 15 New England websites that include www.bostondealers.org. www.framinghamdealers.org, and www.concordealers.org.

Herb Chambers dealerships will also utilize the powerful national websites in the AAN that include http://news.cardealersale.com , www.cashforclunkersfacts.com, and www.toyotarecall.org.

Herb Chambers dealers will also be able to post their latest car sales on www.carsalenews.com and include their cars in the world’s largest Wiki exclusively for car dealers: www.cardealerwiki.org.

Herb Chambers will also be using the AAN technology to integrate their cars into their Facebook and NING social networks.

Specialized websites targeting the Boston market will also showcase the Boston Used Cars the Herb Chambers organization has for sale. The Automotive Advertising Network (AAN) is providing the Herb Chambers dealers with a turn-key advertising, branding, SEO, and social media marketing solution.

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Raymond Forbes Launches New Internet Marketing Campaign

admin — Thu, 02 Sep 2010 19:25:33 +0000

PCG Digital Marketing welcomes Raymond Forbes (RCF) to its family of brokerage firms. A leading Brokerage Firm in NY, Raymond Forbes has contracted PCG to spearhead its online marketing initiatives, including implementing Search Engine Optimization strategies and managing Social Media activities on platforms such as Facebook and Twitter.

RCF will receive the most advanced automotive digital marketing strategies developed by PCG. PCG will enhance RCF’s online visibility through on-site and off-site SEO strategies, content development.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of Raymond Forbes PCG Internet Marketing campaign is to increase the frequency with which their firm appear in local and regional search results and to generate additional traffic and leads.

PCG will also train and mentor the Internet sales staff at Raymond Forbes to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

To learn more about Raymond Forbes, one of the top Brokerage Firms in New York, please visit: www.rcfco.com

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit www.pcgdigitalmarketing.com.

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Automotive SEO Boot Camp Highlights Social Media Marketing with JD Rucker

admin — Wed, 27 Jan 2010 19:42:44 +0000

The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando. One of the topics to be covered during the 1.5 day intensive training seminar is how auto dealers can use social media networking to extend their brand awareness and increase sales.

Social networking sites like Facebook, Twitter and YouTube have become major players in the world of automotive digital marketing. Many auto dealers already have Facebook fan pages, and those that don’t will quickly need to get up to speed if they want to compete in today’s market. JD Rucker, an expert in Social Networking, will explain how Internet Managers, General Managers, and even owners can build a strong presence in social media that translates into leads, branding, and reputation management without spending hours a day doing it.

JD Rucker is the Chief Marketing Officer at TK Carsites, an automotive marketing firm in Orange, CA. He heads up the marketing for both their dealer clients as well as the company itself, adopting the philosophy that by helping their clients succeed, they will have the best available company marketing available. JD has gained 77,000 Twitter followers, 2700 Facebook fans, and top-level success on social news and networking sites across the Internet.

For more information on the social media class JD will be hosting, visit http://www.automotivemarketingbootcamp.com/instructors/

In addition to social networking, the Boot Camp will also cover these important elements of automotive digital marketing strategies: blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.

Rucker will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training. The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level. Every participant will be required to bring a laptop since the boot camp will feature hands on skills training. This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly. Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

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Spanish Language Websites Grow Visibility

admin — Thu, 30 Apr 2009 14:26:09 +0000

The Pasch Consulting Group (PCG), announces a joint venture with ClaraMark to build WordPress microsites and traditional websites in Spanish to assist business owners in Manhattan and across the United States reach native Spanish speakers living in the United States.

Research conducted by Brian Pasch inspired the collaboration with ClaraMark as data suggests that business owners have not optimized their marketing messages and websites for the Spanish language.

Joining the list of early adopters includes Greenway Jeep Chrysler Dodge located in Orlando Florida. The WordPress Spanish language microsite will offer Florida residents a Spanish language information portal on new and used cars that include Jeep, Chrysler and Dodge.

The Pasch Consulting Group also has commitments from Preston Auto Group in Maryland, Marlboro Nissan in Massachusetts, ABC Motor Credit in Ohio as well as business owners outside the automotive industry. Progressive businesses such as Mr. John, Bogota Dentistry and DayBreak Express have realized there is an opportunity to grow their business by catering to native Spanish speakers.

Business owners seeking to increase their visibility on the Internet for Spanish search phrases are revisiting their advertising budgets to retest marketing in Spanish. By implementing open source WordPress microsites in Spanish, business owners can own and not lease their marketing portals at a very low cost.

Automotive Marketing Example

Surprisingly, many business owners have not taken advantage integrating popular search phrases in Spanish into their websites. For example, these two phrases are popular Spanish search terms for used car searches:

autos usados
carros usados

These words are only found on a small percentage of car dealer websites. So for example, a Miami Chevy dealer should have a page optimized, in Spanish, on their website that is titled:

Autos Usados Chevy | Carros Usados Chevrolet | Miami Florida

If all Miami car dealers have not optimized their websites, imagine how many business websites across the United States have not taken advantage of Spanish language SEO to drive for traffic to their websites!

If you would like a proposal to translate your existing website into Spanish or if you would like to create a Spanish WordPress portal for your business, call for a competitive price quote. Most businesses can have their Spanish language website up and running within 30 days.

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Artesta Winemaker Dinner at Old Homestead

admin — Tue, 28 Apr 2009 19:30:13 +0000

A RARE EVENING OF FOOD & WINE

ON MAY 18^th, 2009 6:45 pm

Featuring

MARK BERINGER, WINEMAKER FOR ARTESA WINERY

at the Old Homestead Restaurant, New York City

New York City’s Oldest Steak House, The Old Homestead, will play host to renowned winemaker Mark Beringer of Artesa Winery in an incomparable pairing of unique & elegant wines from the Napa estate with a selection of the Old Homestead’s most famed dinner entrees.

Mark Beringer will lead guests through an $85 all inclusive, 5-course sumptuous journey of food & wine. The menu will include tastings of Kobe burgers, seared sesame crusted yellow fin tuna, and USDA prime dry aged rib cap steak. All dishes will be skillfully paired with a wine hand selected by Mark from the Artesa winery.

First Course

marc anthony salad

red romaine, crispy vermont bacon, poached egg, grape tomato

champagne vinaigrette

Artesa Chardonnay Carneros 2007

Second Course

a taste of the kobe burger

chipotle ketchup, champagne mustard,

collingswood horseradish crème and guss’ pickle

Artesa Merlot Reserve 2004

Third Course

sesame crusted yellow fin tuna

seared rare

Artesa Pinot Noir Carneros 2006

Fourth Course

USDA prime dry aged rib cap steak

vidalia onions

Artesa Cabernet Sauvignon Reserve 2005

Fifth Course

big fat chocolate cake

grandma’s cheesecake

Artesa Surprise Special Selection Dessert Wine

$85

tax & tip included

Please call Carol Troche for Reservations

212-242-9040

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Manhattan Kitchen Designer Selects PCG

admin — Sat, 04 Apr 2009 15:40:08 +0000

Cardinal Kitchen and Bath, a Manhattan based design and installation firm, has selected the Pasch Consulting Group for their web design and Internet Marketing needs.

Cardinal Kitchen and Bath has been in business for over 50 years and has kitchen and bath cabinetry and counters that fit all design budgets.

For additional information contact Cardinal Kitchen & Bath at: 212-888-8400 or visit http://www.cardinalkitchenandbath.com

About Cardinal Kitchens & Bath

Established more than fifty years ago and doing business primarily by reputation and word of mouth, Cardinal has worked itself into a position as one of the primary kitchen and bath designers and contractors in the New York Tri State area.

A family owned and operated business offering a wide range of contractual services. From design specialist to gut renovations. Working as a contractor for large as well as small construction projects. We are also equipped to do flooring, countertops, plumbing and electrical work, full alterations, and have access to architectural plans and services.

Originally based in Brooklyn, Cardinal is well experienced in producing from large to small scale renovations and can tailor to fit most any budget. We have learned through the experience of decades of working in the diverse size and layouts of kitchens throughout Brooklyn and the surrounding areas. To this day it is not uncommon to hear someone boast of having a Cardinal Kitchen in his or her house or seeing a Cardinal Kitchen listed as a selling feature in a listing for the sale of a home, even though the kitchen may be twenty years old.

Now based in Manhattan, the second generation staff has been serving residential and commercial clients in Manhattan as well as the surrounding area. The staff is experienced and solution oriented in order to handle the tricky renovation needs of Manhattan. With the variety of cabinet lines that we represent, our own custom manufacturing facility, plus the availability of services we offer it would be hard to find a job we could not accommodate. We will gladly furnish references and make appointments for prospective clients to view completed or in progress jobs.

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Old Homestead Selects Pasch Consulting Group

admin — Sun, 29 Mar 2009 03:57:16 +0000

The Old Homestead Steakhouse in Manhattan selects the Pasch Consulting Group for the redesign of their website assets and to advise the organization on their Internet Marketing strategies. These Manhattan restaurant owners have confidence in the strategies that Brian Pasch and his team will deliver for their business.

Old Homestead owners Marc and Greg Sherry interviewed a number of tri-state Internet marketing and web design firms for this project. When the dust settled, Brian Pasch and his team of Internet Marketing professionals was awarded the contract.

The updated Old Homestead Steakhouse website will be unveiled in April. The launch will be followed by an updated Internet marketing campaign to increase the restaurant’s visibility on the Internet.

Old Homestead Expands its Manhattan Restaurant

The restaurant has just completed a multi-million dollar renovation which has expanded their Manhattan facility to meet the growing demand by their customer base. Details on the renovation will be part of the Internet Marketing campiagn launched in late April.

The Old Homestead Steak House has the distinct honor of being the oldest steakhouse in Manhattan. The Sherry brothers have expanded their popular restaurant formula with locations in the Borgota Hotel & Casino in Atlantic City as well as in Boca Raton Florida.

The Old Homestead is located on 56 9th Ave in Manhattan, which is also known as the meat packing district. For reservations: Call (212) 242-9040‎. Click here for directions.

Pasch Consulting Group

The Pasch Consulting Group is a leader in the field of Internet marketing and search engine optimization. Their firm represent business owners in a diverse list of industries and has a number of key accounts in Manhattan.

For additional information on the services offered by the Pasch Consulting Group, contact their New York or New Jersey sales offices.

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Free Coupon Internet Marketing Makes Cents for SEO

admin — Tue, 03 Feb 2009 04:43:02 +0000

We are assisting a number of firms that sell consumer goods with online coupon campaigns. One client in particular has added over 50,000 email addresses to their database in 60 days by offering an online coupon for their product.

The ”BOGO” coupons were posted on a few dozen free coupon websites. The free posts linked back to their own website. Consumers had to fill out some basic information in order to get the coupon via email or to be able to print the coupon on their own printer.

This database of consumer direct contacts will grow in the coming months and will be a very valuable tool for direct marketing their other products in the future. It is easy to see that a database of hundreds of thousands of opt-in email addresses could help a company keep their brand in front of consumers in the year ahead.

Couponing in a Recession

I’m sharing this because anyone who is looking to grow their business online that has a product that could be promoted via a coupon; you should do a test and see if you can pump up sales using free coupon websites. A popular coupon can also increase web traffic which is good for your New York SEO strategies.

The coupon sites generate quality links, measureable traffic and coupon should yield to more sales. For an SEO Consultant, couponing can make sense and cents for the right client.

If you are looking for ways to tap into the Internet community to increase sales and brand awareness, give us a call.

732-450-8200

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SEO Analysis – Indian Wedding Card Website

admin — Fri, 16 Jan 2009 01:46:25 +0000

We often are asked to give a quick diagnosis of websites as potential clients seek our feedback on the SEO health of their website. One such request came in today from MackMark Cards, who specializes in Indian Wedding cards. This is how the email came into us:

This mail is in regards with the SEO for our website www.mackmarkcards.com

We would like to receive a Free SEO Evaluation for our website and want to understand the negative points of our website and correct them. We manufacture Indian Wedding Cards (Invitations) and we would like to have our website on the top of the first page of the search engines like google, yahoo, etc.

Some of the Important keywords:

Indian Wedding Cards
Indian Wedding Invitations
Scroll Invitations
Hindu Wedding Cards

Also, do you have a package wherein we have to pay you a certain amount and you handle the SEO for us and give us results? If yes, what is the time frame for getting on the first page and what are the payment terms? Do u guarantee the first page listing?

Our Quick SEO Analysis – Our Response

Here are a few quick points about your website. These comments are backed up with Google’s latest guide to Search Engine Optimization. The items listed below will hurt your ability to rank and compete well in organic search for a broad list of keywords and search phrases.

Your website HTML titles do not properly reflect the content of the page.
Many titles are duplicated.
Your page META description are duplicated throughout the site.
You have low number of diverse quality links pointing to your website.
Your website is listed with a “www” and without a “www” address, which will cause some problems.
Your images are missing ALT tags.
Your home page is doing a redirect.
You are not using H1, H2 and H3 tags.
You are using iframes.
Your dynamic URL naming convention is not helping search.
Your website has broken links or links that are timing out.

Making an investment to fix these basics will greatly help your search engine visibility. Once this is done, then embarking on a strong Internet PR and marketing campaign would help to drive sales.

Commentary

As you can see, their website was missing all the “basic” building blocks for search engine optimization. This is not uncommon. If you would like us to review your website, drop us a note or give us a call. We’ll give it a quick run through and let you know the SEO health of your website.

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Shakespeare’s Pick for SEO Friendly Domain Names

admin — Sat, 29 Nov 2008 19:36:59 +0000

Why Shakespeare’s philosophy doesn’t measure up in the world of internet marketing

Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.

One of the most important factors in a well respected and highly visible website is your domain name. A domain name is the name of your website, example: www.searchengineoptimiztaion-ny.com is a domain name.

Let’s take Shakespeare’s infamous rose for example. If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”, I will have to work much harder to let search engines know that my website is all about Roses!

On the other hand, if I were to pick a domain name like “AllAboutRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Roses” should visit my site. My domain name (www.allaboutroses.com) matches two of the search words being requested.

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites. One of our microsites, www.bmwusedcars.net is a .NET domain and is #1 in the USA for “BMW used cars” search phrases in Google. This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads.

For more information, contact Brian Pasch at brian@paschconsulting.com or 732-450-8200

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Companies Should Not Fear The ‘C’ Word

admin — Sat, 29 Nov 2008 19:27:09 +0000

In turbulent times, only the strong will survive. When the economy is low, so is consumer cash flow. These changing conditions call for companies to battle waves of extreme ups and downs. Simply standing still will not help. Sensible businesses who intend on staying competitive need to outsmart the competition.

As much as retailers hate to hear the ‘C’ word, today is the age of the ‘coupon’. Now more than ever, consumers are price shopping and looking for bargains. Businesses who think coupons will hurt their image are foolishly wrong. Shoppers appreciate saving money, regardless of their income status.

Coupon Websites are Good for SEO

There are many techniques to implementing coupons into marketing and digital marketing campaigns. For starters, it’s not what business say, but how they say it. Businesses worried about ‘cheapening’ their image with coupons can simply use another term. Clever marketing campaigns can use alternate words such as complimentary gift card, 15% courtesy, or premium upgrade. All of these terms imply savings to shoppers without using the word ‘coupon’.

The internet has become flooded with coupon and bargain shopping websites, allowing shoppers to get the best bang for their buck without ever leaving their home. Putting coupons on the internet has become one of the most cost effective ways to increase sales on company websites without spending thousands on expensive advertising campaigns.

One of the added bonuses of coupon campaigns is quality inbound links. We have found dozens of places where we can post coupon offers without charge. These sites have high Google PageRank scores as well as allow imbedded hyperlinks. This combination makes select coupon sites an ideal addition to a well balanced SEO campaign.

Search Engine Optimization - Ideal Advertising ROI

The competition is this slowing economy is fierce; retailers are already offering up to 50% off for holiday shoppers. Local businesses need to convey the value in purchasing their products over their competitors’ and give consumers what they want: bargains. Our job is to get our clients website in front of consumers who are looking for their goods and services.

Search engine optimization has one of the strongly return-on-equity (ROI) of any advertising channel. The investment in a SEO campaign for your New York business will pay back dividends year after year. Unlike pay-per-click advertising, when the money stops so does the advertising. A good SEO campaign continues to build strength over time, along with consistent maintenance.

The Pasch Consulting Group is working with companies who want to attract the attention of shoppers who are taking to the internet to find the best values. Any business that would like to inquire about increasing sales and consumer leads with smart digital marketing campaigns should contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.

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