Internet Marketing | SEO NY | New York SEO Company

Social Media: Education Is Still Needed

August 25th, 2011

A recently released study shows that teens who spend more time on social media are more likely to use alcohol and drugs. According to the study, all of those pictures and status updates of people partying serves as motivation for Facebook and Twitter users to go out and do the same.

The same thing can be said for anything posted on the Internet, Facebook or Twitter.

As 16-year-old Dana Cichon said to The Chicago Tribune, “The Internet puts it in your head.”

So what does this mean for you?

We all know that the grass is always greener on the other side. Those partying pictures might look fun, but in reality, they’re not.

It’s not the Internet, Facebook and Twitter than are making teenagers go out and drink, it’s the fact that they don’t know any better. With the proper education, teenagers will know that these pictures don’t necessarily equate to a good time.

With Internet and social media, it all comes down to education. Just how a teenager has to be educated about drinking and drug use, the use of the Internet and social media has to include education as well.

Businesses can use this as a lesson, too. Take the time to learn how to use social media and why it can be effective for your business. With the proper education, social media and the Internet are the quickest and easiest way to reach your consumers. Use it as a tool to get your message across – and you don’t want that message to be sloppy and confusing.

If you’re going to have social media as part of your marketing strategies – and there’s no reason not to – make sure that you not only know how to use it, but are using the right strategies to properly get your message across. The tools are available, so educate yourself today and get your social media strategy working for your business.

Lisa Salabritas

Content Manager, PCG Digital Marketing

Tags: ny seo, ny social media, social media education, social media education ny
Posted in internet marketing, Social Media | Comments Off

Automotive Advertising Network Powers Herb Chambers Digital Marketing

October 30th, 2010

The Herb Chambers Automotive Group has joined the Automotive Advertising Network (AAN) which will expand their automotive digital marketing strategies nationally, regionally, and locally.

The Herb Chambers network of car dealerships represent over 45 OEM brands in New England. The Herb Chambers organization will leverage their inventory of over 8,000 vehicles and increase the direct traffic to their car dealership websites. Herb Chambers, a leader in automotive sales in New England, picked the AAN for its innovative approach to automotive advertising.

The AAN national advertising website is located at www.CarDealerSale.com and the network has over 300 regional websites that cover the United States. The Automotive Advertising Network is a unique platform for car dealers to increase visitors, leads, and sales for the cars that they sell.

The network also provides Herb Chambers access to the most powerful content publishing network in the United States for car dealers. Members have the ability to published unlimited press releases each month that advertise their sales, promotion, or work in the community.

You can read more about the benefits that Herb Chambers will see as a member of the AAN by visiting: AAN Website.

Herb Chambers Digital Marketing

Here are examples of the local advertising pages that were created for the brands Herb Chambers represent in New England:

Herb Chambers Content Publishing Strategies

You can also view the Herb Chambers press releases, promotions, and community activities on over 15 New England websites that include www.bostondealers.org. www.framinghamdealers.org, and www.concordealers.org.

Herb Chambers dealerships will also utilize the powerful national websites in the AAN that include http://news.cardealersale.com , www.cashforclunkersfacts.com, and www.toyotarecall.org.

Herb Chambers dealers will also be able to post their latest car sales on www.carsalenews.com and include their cars in the world’s largest Wiki exclusively for car dealers: www.cardealerwiki.org.

Herb Chambers will also be using the AAN technology to integrate their cars into their Facebook and NING social networks.

Specialized websites targeting the Boston market will also showcase the Boston Used Cars the Herb Chambers organization has for sale. The Automotive Advertising Network (AAN) is providing the Herb Chambers dealers with a turn-key advertising, branding, SEO, and social media marketing solution.

Tags: aan, automotive advertising, automotive advertising network, car dealer advertising
Posted in automotive seo, car dealer advertising, internet marketing | Comments Off

Raymond Forbes Launches New Internet Marketing Campaign

September 2nd, 2010

PCG Digital Marketing welcomes Raymond Forbes (RCF) to its family of brokerage firms. A leading Brokerage Firm in NY, Raymond Forbes has contracted PCG to spearhead its online marketing initiatives, including implementing Search Engine Optimization strategies and managing Social Media activities on platforms such as Facebook and Twitter.

RCF will receive the most advanced automotive digital marketing strategies developed by PCG. PCG will enhance RCF’s online visibility through on-site and off-site SEO strategies, content development.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of Raymond Forbes PCG Internet Marketing campaign is to increase the frequency with which their firm appear in local and regional search results and to generate additional traffic and leads.

PCG will also train and mentor the Internet sales staff at Raymond Forbes to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

To learn more about Raymond Forbes, one of the top Brokerage Firms in New York, please visit: www.rcfco.com

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit www.pcgdigitalmarketing.com.

Tags: raymond forbes, raymond forbes PCG, rcf
Posted in internet marketing, Raymond Forbes | Comments Off

Automotive SEO Boot Camp Highlights Social Media Marketing with JD Rucker

January 27th, 2010

The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando. One of the topics to be covered during the 1.5 day intensive training seminar is how auto dealers can use social media networking to extend their brand awareness and increase sales.

Social networking sites like Facebook, Twitter and YouTube have become major players in the world of automotive digital marketing. Many auto dealers already have Facebook fan pages, and those that don’t will quickly need to get up to speed if they want to compete in today’s market. JD Rucker, an expert in Social Networking, will explain how Internet Managers, General Managers, and even owners can build a strong presence in social media that translates into leads, branding, and reputation management without spending hours a day doing it.

JD Rucker is the Chief Marketing Officer at TK Carsites, an automotive marketing firm in Orange, CA. He heads up the marketing for both their dealer clients as well as the company itself, adopting the philosophy that by helping their clients succeed, they will have the best available company marketing available. JD has gained 77,000 Twitter followers, 2700 Facebook fans, and top-level success on social news and networking sites across the Internet.

For more information on the social media class JD will be hosting, visit http://www.automotivemarketingbootcamp.com/instructors/

In addition to social networking, the Boot Camp will also cover these important elements of automotive digital marketing strategies: blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.

Rucker will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training. The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level. Every participant will be required to bring a laptop since the boot camp will feature hands on skills training. This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly. Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Tags: automotive seo, social media marketing, Social Networking
Posted in internet marketing, SEO, Social Networking | Comments Off

Spanish Language Websites Grow Visibility

April 30th, 2009

The Pasch Consulting Group (PCG), announces a joint venture with ClaraMark to build WordPress microsites and traditional websites in Spanish to assist business owners in Manhattan and across the United States reach native Spanish speakers living in the United States.

Research conducted by Brian Pasch inspired the collaboration with ClaraMark as data suggests that business owners have not optimized their marketing messages and websites for the Spanish language.

Joining the list of early adopters includes Greenway Jeep Chrysler Dodge located in Orlando Florida. The WordPress Spanish language microsite will offer Florida residents a Spanish language information portal on new and used cars that include Jeep, Chrysler and Dodge.

The Pasch Consulting Group also has commitments from Preston Auto Group in Maryland, Marlboro Nissan in Massachusetts, ABC Motor Credit in Ohio as well as business owners outside the automotive industry. Progressive businesses such as Mr. John, Bogota Dentistry and DayBreak Express have realized there is an opportunity to grow their business by catering to native Spanish speakers.

Business owners seeking to increase their visibility on the Internet for Spanish search phrases are revisiting their advertising budgets to retest marketing in Spanish. By implementing open source WordPress microsites in Spanish, business owners can own and not lease their marketing portals at a very low cost.

Automotive Marketing Example

Surprisingly, many business owners have not taken advantage integrating popular search phrases in Spanish into their websites. For example, these two phrases are popular Spanish search terms for used car searches:

autos usados
carros usados

These words are only found on a small percentage of car dealer websites. So for example, a Miami Chevy dealer should have a page optimized, in Spanish, on their website that is titled:

Autos Usados Chevy | Carros Usados Chevrolet | Miami Florida

If all Miami car dealers have not optimized their websites, imagine how many business websites across the United States have not taken advantage of Spanish language SEO to drive for traffic to their websites!

If you would like a proposal to translate your existing website into Spanish or if you would like to create a Spanish WordPress portal for your business, call for a competitive price quote. Most businesses can have their Spanish language website up and running within 30 days.

Tags: spanish microsites, spanish websites, spanish wordpress
Posted in internet marketing, spanish language marketing, spanish websites, spanish wordpress | Comments Off

A Full Service Internet Marketing Company

News