The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando.  One of the topics to be covered during the 1.5 day intensive training seminar is how auto dealers can use social media networking to extend their brand awareness and increase sales.  

Social networking sites like Facebook, Twitter and YouTube have become major players in the world of automotive digital marketing.  Many auto dealers already have Facebook fan pages, and those that don’t will quickly need to get up to speed if they want to compete in today’s market.  JD Rucker, an expert in Social Networking, will explain how Internet Managers, General Managers, and even owners can build a strong presence in social media that translates into leads, branding, and reputation management without spending hours a day doing it.

JD Rucker is the Chief Marketing Officer at TK Carsites, an automotive marketing firm in Orange, CA. He heads up the marketing for both their dealer clients as well as the company itself, adopting the philosophy that by helping their clients succeed, they will have the best available company marketing available.  JD has gained 77,000 Twitter followers, 2700 Facebook fans, and top-level success on social news and networking sites across the Internet.

For more information on the social media class JD will be hosting, visit  http://www.automotivemarketingbootcamp.com/instructors/

In addition to social networking, the Boot Camp will also cover these important elements of automotive digital marketing strategies: blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

Rucker will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Technorati Tags: automotive seo, social media marketing, Social Networking

The Pasch Consulting Group (PCG), announces a joint venture with ClaraMark  to build WordPress microsites and traditional websites in Spanish to assist business owners in Manhattan and across the United States reach native Spanish speakers living in the United States.

Research conducted by Brian Pasch inspired the collaboration with ClaraMark as data suggests that business owners have not optimized their marketing messages and websites for the Spanish language.

Joining the list of early adopters includes Greenway Jeep Chrysler Dodge located in Orlando Florida. The WordPress Spanish language microsite will offer Florida residents a Spanish language information portal on new and used cars that include Jeep, Chrysler and Dodge.

The Pasch Consulting Group also has commitments from Preston Auto Group in Maryland, Marlboro Nissan in Massachusetts, ABC Motor Credit in Ohio as well as business owners outside the automotive industry.  Progressive businesses such as Mr. John, Bogota Dentistry and DayBreak Express  have realized there is an opportunity to grow their business by catering to native Spanish speakers.

Business owners seeking to increase their visibility on the Internet for Spanish search phrases are revisiting their advertising budgets to retest marketing in Spanish. By implementing open source WordPress microsites in Spanish, business owners can own and not lease their marketing portals at a very low cost.

Automotive Marketing Example

Surprisingly, many business owners have not taken advantage integrating popular search phrases in Spanish into their websites. For example, these two phrases are popular Spanish search terms for used car searches:

• autos usados
• carros usados

These words are only found on a small percentage of car dealer websites. So for example, a Miami Chevy dealer should have a page optimized, in Spanish, on their website that is titled:

Autos Usados Chevy | Carros Usados Chevrolet | Miami Florida

If all Miami car dealers have not optimized their websites, imagine how many business websites across the United States have not taken advantage of Spanish language SEO to drive for traffic to their websites!

If you would like a proposal to translate your existing website into Spanish or if you would like to create a Spanish WordPress portal for your business, call for a competitive price quote.  Most businesses can have their Spanish language website up and running within 30 days.

Technorati Tags: spanish microsites, spanish websites, spanish wordpress

A RARE EVENING OF FOOD & WINE

ON MAY 18^th, 2009  6:45 pm

Featuring

MARK BERINGER, WINEMAKER FOR ARTESA WINERY

 at the Old Homestead Restaurant, New York City

 

New York City’s Oldest Steak House, The Old Homestead, will play host to renowned winemaker Mark Beringer of Artesa Winery in an incomparable pairing of unique & elegant wines from the Napa estate with a selection of the Old Homestead’s most famed dinner entrees.

Mark Beringer will lead guests through an $85 all inclusive, 5-course sumptuous journey of food & wine. The menu will include tastings of Kobe burgers, seared sesame crusted yellow fin tuna, and USDA prime dry aged rib cap steak.  All dishes will be skillfully paired with a wine hand selected by Mark from the Artesa winery. 

 

First Course

marc anthony salad

red romaine, crispy vermont bacon, poached egg, grape tomato

champagne vinaigrette

Artesa Chardonnay Carneros 2007

 

Second Course

a taste of the kobe burger

chipotle ketchup, champagne mustard,

collingswood horseradish crème and guss’ pickle

Artesa Merlot Reserve 2004

                                                           

Third Course

sesame crusted yellow fin tuna

seared rare

Artesa Pinot Noir Carneros 2006

 

Fourth Course

USDA prime dry aged rib cap steak

vidalia onions

Artesa Cabernet Sauvignon Reserve 2005

 

Fifth Course

big fat chocolate cake

grandma’s cheesecake

Artesa Surprise Special Selection Dessert Wine

 

$85

tax & tip included

 Please call Carol Troche for Reservations

212-242-9040

Technorati Tags: artessa wine dinner, mark beringer

Cardinal Kitchen and Bath, a Manhattan based design and installation firm, has selected the Pasch Consulting Group for their web design and Internet Marketing needs.

Cardinal Kitchen and Bath has been in business for over 50 years and has kitchen and bath cabinetry and counters that fit all design budgets.

For additional information contact Cardinal Kitchen & Bath at:  212-888-8400 or visit http://www.cardinalkitchenandbath.com

About Cardinal Kitchens & Bath

Established more than fifty years ago and doing business primarily by reputation and word of mouth, Cardinal has worked itself into a position as one of the primary kitchen and bath designers and contractors in the New York Tri State area.

A family owned and operated business offering a wide range of contractual services. From design specialist to gut renovations. Working as a contractor for large as well as small construction projects. We are also equipped to do flooring, countertops, plumbing and electrical work, full alterations, and have access to architectural plans and services.

Originally based in Brooklyn, Cardinal is well experienced in producing from large to small scale renovations and can tailor to fit most any budget. We have learned through the experience of decades of working in the diverse size and layouts of kitchens throughout Brooklyn and the surrounding areas. To this day it is not uncommon to hear someone boast of having a Cardinal Kitchen in his or her house or seeing a Cardinal Kitchen listed as a selling feature in a listing for the sale of a home, even though the kitchen may be twenty years old.

Now based in Manhattan, the second generation staff has been serving residential and commercial clients in Manhattan as well as the surrounding area. The staff is experienced and solution oriented in order to handle the tricky renovation needs of Manhattan. With the variety of cabinet lines that we represent, our own custom manufacturing facility, plus the availability of services we offer it would be hard to find a job we could not accommodate. We will gladly furnish references and make appointments for prospective clients to view completed or in progress jobs.

Technorati Tags: cardinal kitchen bath, cardinal kitchens, manhattan-seo, nyc seo

The Old Homestead Steakhouse in Manhattan selects the Pasch Consulting Group for the redesign of their website assets and to advise the organization on their Internet Marketing strategies.  These Manhattan restaurant owners have confidence in the strategies that Brian Pasch and his team will deliver for their business.

Old Homestead owners Marc and Greg Sherry interviewed a number of tri-state Internet marketing and web design firms for this project.  When the dust settled, Brian Pasch and his team of Internet Marketing professionals was awarded the contract. 

The updated Old Homestead Steakhouse website will be unveiled in April.  The launch will be followed by an updated Internet marketing campaign to increase the restaurant’s visibility on the Internet.

Old Homestead Expands its Manhattan Restaurant

The restaurant has just completed a multi-million dollar renovation which has expanded their Manhattan facility to meet the growing demand by their customer base.  Details on the renovation will be part of the Internet Marketing campiagn launched in late April.

The Old Homestead Steak House has the distinct honor of being the oldest steakhouse in Manhattan.  The Sherry brothers have expanded their popular restaurant formula with locations in the Borgota Hotel & Casino in Atlantic City as well as in Boca Raton Florida. 

The Old Homestead is located on 56 9th Ave in Manhattan, which is also known as the meat packing district. For reservations: Call (212) 242-9040‎.  Click here for directions.

Pasch Consulting Group

The Pasch Consulting Group is a leader in the field of Internet marketing and search engine optimization. Their firm represent business owners in a diverse list of industries and has a number of key accounts in Manhattan. 

For additional information on the services offered by the Pasch Consulting Group, contact their New York or New Jersey sales offices.

Technorati Tags: manhattan steakhouse, old homestead steakhouse, pasch consulting group