SEO Blog

We often are asked to give a quick diagnosis of websites as potential clients seek our feedback on the SEO health of their website.  One such request came in today from MackMark Cards, who specializes in Indian Wedding cards.  This is how the email came into us:

This mail is in regards with the SEO for our website www.mackmarkcards.com

1. Indian Wedding Cards
2. Indian Wedding Invitations
3. Scroll Invitations
4. Hindu Wedding Cards

Also, do you have a package wherein we have to pay you a certain amount and you handle the SEO for us and give us results? If yes, what is the time frame for getting on the first page and what are the payment terms? Do u guarantee the first page listing?

Our Quick SEO Analysis – Our Response

Here are a few quick points about your website.  These comments are backed up with Google’s latest guide to Search Engine Optimization.  The items listed below will hurt your ability to rank and compete well in organic search for a broad list of keywords and search phrases.

1. Your website HTML titles do not properly reflect the content of the page.
2. Many titles are duplicated.
3. Your page META description are duplicated throughout the site.
4. You have low number of diverse quality links pointing to your website.
5. Your website is listed with a “www” and without a “www” address, which will cause some problems.
6. Your images are missing ALT tags. 
7. Your home page is doing a redirect.
8. You are not using H1, H2 and H3 tags.
9. You are using iframes.
10. Your dynamic URL naming convention is not helping search.
11. Your website has broken links or links that are timing out.

Making an investment to fix these basics will greatly help your search engine visibility.  Once this is done, then embarking on a strong Internet PR and marketing campaign would help to drive sales.

Commentary

As you can see, their website was missing all the “basic” building blocks for search engine optimization.  This is not uncommon.  If you would like us to review your website, drop us a note or give us a call.  We’ll give it a quick run through and let you know the SEO health of your website.