Herb Chambers is proud to announce that they will be offering the 2011 Fiat 500 to Massachusetts car shoppers in the first quarter of 2011.  Their new Fiat dealership will be located in Worcester Massachusetts.

Fiat recently announced the locations of Fiat Studios in the United States and we are proud to congratulate Fiat of Worcester and the residents of Worcester for being selected for a franchise in their area. For a list of the cities selected, you can visit Fiat Dealers USA.

Fiat of Worcester will be operated by Herb Chambers who is the leader in Massachusetts for luxury and sport car franchises. Herb Chambers was recently awarded by the Boston Globe as one of the Top 100 places to work in Massachusetts.

Fiat enthusiasts and consumers in Worcester who love imports have been swooning over the ability to purchase Fiat cars that are very popular in Europe. With more consumers focusing on fuel economy and affordability, the Fiat cars will surely be popular in Worcester.

Fiat of Worcester, like most Fiat dealers in the United States, will be building new showrooms for 2011. The customer experience for Fiat shoppers is a priority for the company. The showroom will be called “Fiat Studios” and will be designed to create a unique, comfortable, and sporty showroom experience.