Car dealers who are looking to increase Fixed Operations revenue and leads should download this whitepaper created by PCG Digital Marketing. If you have not been exploiting the profit and revenue associated with a dedicated Fixed Ops digital marketing campaign, there is no better time to start than today. If you need assistance, drop me a line and we can coach you through the process.
PCG has a new Fixed Operations marketing package and stand-alone website that may be the right fit for your business for as little as $395 per month. Give us a call 732-450-8200
Fixed Ops Digital Marketing
Fixed Operations SEO is not widely discussed within online communities or at trade conferences and yet it is a true bread winner for car dealers. I have been working with a number of car dealers that have decided to aggressively advertise that they offer competitive prices on the most common car repairs and service. The key is to take that offline decision to the search engines for consumers to see online.
There are a few ways to attack generating more calls and leads for service so I will create a multi-part series on this topic and also schedule a webinar to help dealers with implementing effective Fixed Ops search strategies.
Before we talk about search strategies, it is vitally important that you do local market research on competing dealers and independent service center. Use this data to establish your pricing and marketing message. Ask your digital advertising agency to create online and offline branding graphics and messages that can be used in print, television, banner ads and on your website.
Once you have the graphics and message worked out, add service pages to your main website or dedicated service website that match your offline message. I suggest that you have specific landing pages for oil changes, brakes, tires, transmission service, etc. Each of these pages should have a lead capture form and a clear call to action button to schedule a service appointment.
Once your dedicated service landing pages are in place, you can start a Google Adwords campaign which buys keywords that can be directed to the appropriate service landing page. For example, if you bought the words “oil change” or “Oil and Lube”, you should direct those clicks to the oil change landing page that you just created. Do not send consumers to a generic service appointment form with no message about why they should have their next oil change done at your dealership.
Technorati Tags: car dealer fixed ops, fixed operations marketing, fixed ops marketing
Tags: car dealer fixed ops, fixed operations marketing, fixed ops marketing
This entry was posted
on Monday, June 14th, 2010 at 11:07 pmand is filed under car dealer advertising, fixed ops.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.
