Spanish Language Websites Grow Visibility

The Pasch Consulting Group (PCG), announces a joint venture with ClaraMark  to build WordPress microsites and traditional websites in Spanish to assist business owners in Manhattan and across the United States reach native Spanish speakers living in the United States.

Research conducted by Brian Pasch inspired the collaboration with ClaraMark as data suggests that business owners have not optimized their marketing messages and websites for the Spanish language.

Joining the list of early adopters includes Greenway Jeep Chrysler Dodge located in Orlando Florida. The WordPress Spanish language microsite will offer Florida residents a Spanish language information portal on new and used cars that include Jeep, Chrysler and Dodge.

The Pasch Consulting Group also has commitments from Preston Auto Group in Maryland, Marlboro Nissan in Massachusetts, ABC Motor Credit in Ohio as well as business owners outside the automotive industry.  Progressive businesses such as Mr. John, Bogota Dentistry and DayBreak Express  have realized there is an opportunity to grow their business by catering to native Spanish speakers.

Business owners seeking to increase their visibility on the Internet for Spanish search phrases are revisiting their advertising budgets to retest marketing in Spanish. By implementing open source WordPress microsites in Spanish, business owners can own and not lease their marketing portals at a very low cost.

Automotive Marketing Example

Surprisingly, many business owners have not taken advantage integrating popular search phrases in Spanish into their websites. For example, these two phrases are popular Spanish search terms for used car searches:

• autos usados
• carros usados

These words are only found on a small percentage of car dealer websites. So for example, a Miami Chevy dealer should have a page optimized, in Spanish, on their website that is titled:

Autos Usados Chevy | Carros Usados Chevrolet | Miami Florida

If all Miami car dealers have not optimized their websites, imagine how many business websites across the United States have not taken advantage of Spanish language SEO to drive for traffic to their websites!

If you would like a proposal to translate your existing website into Spanish or if you would like to create a Spanish WordPress portal for your business, call for a competitive price quote.  Most businesses can have their Spanish language website up and running within 30 days.

Technorati Tags: spanish microsites, spanish websites, spanish wordpress

Tags: spanish microsites, spanish websites, spanish wordpress

This entry was posted on Thursday, April 30th, 2009 at 10:26 amand is filed under internet marketing, spanish language marketing, spanish websites, spanish wordpress. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.