We are assisting a number of firms that sell consumer goods with online coupon campaigns.  One client in particular has added over 50,000 email addresses to their database in 60 days by offering an online coupon for their product. 

The ”BOGO” coupons were posted on a few dozen free coupon websites.  The free posts linked back to their own website. Consumers had to fill out some basic information in order to get the coupon via email or to be able to print the coupon on their own printer.

 This database of consumer direct contacts will grow in the coming months and will be a very valuable tool for direct marketing their other products in the future.  It is easy to see that a database of  hundreds of thousands of opt-in email addresses could help a company keep their brand in front of consumers in the year ahead.

Couponing in a Recession

I’m sharing this because anyone who is looking to grow their business online that has a product that could be promoted via a coupon; you should do a test and see if you can pump up sales using free coupon websites.  A popular coupon can also increase web traffic which is good for your New York SEO strategies.

The coupon sites generate quality links, measureable traffic and coupon should yield to more sales.  For an SEO Consultant, couponing can make sense and cents for the right client.

If you are looking for ways to tap into the Internet community to increase sales and brand awareness, give us a call.

732-450-8200

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