Why Shakespeare’s philosophy doesn’t measure up in the world of internet marketing
Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.
One of the most important factors in a well respected and highly visible website is your domain name. A domain name is the name of your website, example: www.searchengineoptimiztaion-ny.com is a domain name.
Let’s take Shakespeare’s infamous rose for example. If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”, I will have to work much harder to let search engines know that my website is all about Roses!
On the other hand, if I were to pick a domain name like “AllAboutRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Roses” should visit my site. My domain name (www.allaboutroses.com) matches two of the search words being requested.
Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.
A good choice can boost your search engine rankings, increase traffic and make your business more memorable.
This strategy has worked well for our clients who have microsites. One of our microsites, www.bmwusedcars.net is a .NET domain and is #1 in the USA for “BMW used cars” search phrases in Google. This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads.
For more information, contact Brian Pasch at brian@paschconsulting.com or 732-450-8200
Technorati Tags: domain names and seo rankings, ny seo, selecting a good domain, seo domain name
Tags: domain names and seo rankings, ny seo, selecting a good domain, seo domain name
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on Saturday, November 29th, 2008 at 3:36 pmand is filed under SEO, internet marketing, lead generation.
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