The Wall Street melt down of 2008 produced some unexpected business opportunities. The turmoil in the financial markets had a silver lining for Internet Marketing and NY SEO firm, the Pasch Consulting Group, who offers digital marketing and Search Engine Optimization services. In the fall of 2008 PCG  saw a dramatic increase in Wall Street business during a historic decline in business activity.

Business owners and investors will remember 2008 as the year they witnessed the downfall of financial giants and the emergence of new boutique Wall Street firms. The turmoil has forced Wall Street traders, analysts, and strategists to move to once rival firms or join new start-up ventures. This uptick of Wall Street business formation has generated a demand for a fresh, professional financial website designs and Internet marketing services.  The Pasch Consulting Group has been a beneficiary of the Wall Street reorganization boom due to its expertise with digital marketing and Search Engine Optimization (SEO).

Wall Street firms are turning to the Pasch Consulting Group (PCG) for expertise in creating a new image for their financial startups on the Internet.  PCG has also been called upon by Manhattan financial firms to guide them in the use of social networking platforms, email marketing and viral marketing to target specific client demographics.

Even though much of Wall Street’s business development is done through word of mouth marketing and prior relationships, these new start-ups realize that potential clients will be “Googling” their business name to read about their firm.  PCG specializes in making sure what they find on the Internet is both positive and professional.

Brian Pasch, CEO commented on the explosive trend, “There is a new momentum on in Wall Street right now with start-up financial companies forming each week with seasoned Wall Street veterans.  The days of  large “big box” financial payouts may be over for some of the very brightest Wall Street pros.  Forming new boutique companies may be the answer to sustaining large annual payouts. Internet marketing and web design is very hot. Companies need new websites and new logos to represent the new entities that are being formed and they need them fast.  We are making sure they succeed with the positive Internet visibility.”

The Pasch Consulting Group is an award winning SEO firm serving clients in New York and New Jersey as well as across the United States. The company has divisions dedicated to Wall Street SEO, Automotive SEO ,  Professional Services SEO and Small Business SEO.  For more information on Wall Street Website Design and Search Engine Marketing services, visit http://www.seony.com

Entitlement management solutions provider announces new technology to efficiently manage remote IT infrastructure and meet PCI Level 2 and 3 self-certification requirements. 

Xceedium, Inc., the premier provider of entitlement management solutions that control high-risk users, today announced the Xceedium GateKeeper 620.  A channel-only product developed for mid-market businesses, the GateKeeper 620 is a hardened appliance that provides a cost-effective way to meet audit and compliance requirements and securely and efficiently manage remote IT infrastructure, such as branch and remote offices.

PCI Level 2 and Level 3 businesses will benefit from a solution that provides self-certification for their high-risk user group.   Managed service providers can use the Xceedium GateKeeper 620 to provide an easy way to enforce controls and deliver targeted reports for proof of controls to satisfy Level 2 and 3 PCI compliance requirements. This is a competitive advantage in a crowded MSP marketplace.

Xceedium GateKeeper 620 is Xceedium’s response to several important market trends, such as increasingly strict compliance needs – including PCI self-certification requirements – and the needs of companies to manage remote infrastructure more cost-effectively. The Xceedium GateKeeper 620 will be distributed exclusively through Xceedium’s channel partners.

“Xceedium GateKeeper 620 is a solid, easy-to-deploy, all-in-one solution that automates the complex security models for high-risk users necessary to meet compliance regulations, especially PCI Level 2 and Level 3 companies with self-certification requirements,” said Cheryl Traverse, CEO at Xceedium. “Xceedium GateKeeper 620 also delivers a simple, cost-effective way to balance security requirements and operational efficiency in managing remote infrastructure for SMBs and branch offices.”

Xceedium GateKeeper 620 includes restrictive access and enforcement of controls (compartmentalization and containment) for high-risk users, then monitors, alerts, remediates, logs, records, and reports centrally on all their activities.

“We are committed to arming our customers with the best technology, expertise and services – all in one central location,” said Russell Zientek, CEO at Computerlinks. “The Xceedium GateKeeper 620 delivers new functionality that will allow our customers to strengthen their security and compliance offerings with the GateKeeper’s monitoring and reporting capabilities, and extend this functionality in a cost-effective manner to organizations with smaller IT infrastructures.”

Xceedium delivers a solution to assist companies with PCI self-assessment via its entitlement management model. With its patent-pending LeapFrog Prevention^TM technology, companies can create fine grain compartments of authorized areas in their infrastructure and prevent high-risk users from “leap-frogging” to unauthorized areas. Xceedium GateKeeper 620 provides a unique access method that leaves zero footprint on the network and limits visibility to the source IP address. Its bi-directional session recording for all CLI-based access provides a complete audit trail and full accountability for high-risk users. Centralized reporting capabilities reduce the time and complexity of passing internal audits and delivering proof of compliance.

Xceedium GateKeeper 620 is available exclusively through the company’s channel partners. For more information please visit http://www.xceedium.com/Products/gatekeeper620_overview.php .

The Pasch Consulting Group is proud to have Xceedium as a client and we look foward to assisting Xceedium with their Internet Marketing and SEO needs.

Everyone who runs a business needs to be checking Google and Yahoo on a regular basis for posts on their company that are positive or negative.  This can be automated by using a free service called “Google Alerts” or by manually searching for your company name. There are a number of popular websites where consumers go to post complaints and www.complaintsboard.com is one of the more popular places.

I recommend that you periodically check www.compliantsboard.com for posts about your company. Keep in mind that most “complaints” websites allow you to post a balanced commentary. This website makes it very easy for you to respond to a negative post, if you decide that is your course of action.

Depending on the post and the motivation of the person who created the post, different responses are suggested by our staff experts. Ignoring these posts is not an option. More and more consumers are using the Internet to check out companies before doing business with them.

Internet Reputation Management is one of the specialty services offered by the Pasch Consulting Group.  When a client contracts us to review negative posts, we will do a thorough job of researching the complaint and try to reach out to the person who is upset. The best course of action is to resolve the matter directly but that is not always reasonable or possible.

In cases where the posts are misleading or just plain lies, we will contact the websites where these posts are made and seek a retraction.  Our success with removing posts where there are  valid misrepresentations is very high.  Keep in mind that sites like www.complaintsboard.com want to represent the facts. They do not want to hurt any one specific company from slanderous or false accusations.

If your company needs help with negative posts on the Internet, please give us a call at 732-450-8200.  We will review your situation and discuss our plan to help remediate and mitigate these negative posts.

We work with clients all over the country and Manhattan is no exception.  Our SEO strategies are designed to get our New York City clients on Google Page One for valuable NATIONAL and statewide search terms that apply to our client’s markets.

You can see a number from some of the search phrase reults posted below, that we are eager to give concrete examples of how we have helped companies improve their search rankings.  We have a well established “tool kit” of search engine optimization techniques that can be applied to businesses of all size and market focus.

Here are some updated success stories that are on Google Page 1:

Komar Distribution – www.komardistribution.com

Komar specializes in apparel warehousing, apparel distribution and apparel supply chain management.  Their corporate offices are in Manhattan and in just a few months, we have been able to improve their national rankings for search phrases in their industry.

• Apparel Warehouse (national)
• Apparel Distribution (national)
• NY Apparel Distribution
• NY Apparel Back Office
• Apparel 3pl (national)
• Apparel Back Office (national)
• Apparel Shipping Logistics (national)
• Distribution Back Office (national)

Luxury Attaché – www.nyconciergeservice.com

New York concierge service, Luxury Attaché, has top position for many searches regarding their services in New York as you can see below.  This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• NY Concierge
• NYC Concierge
• NY Concierge Service
• New York City Concierge
• NY Luxury Concierge
• Luxury concierge NY
• NY Condominium Concierge Service
• NY Corporate Concierge Service
• NY Luxury Concierge Service
• NYC Luxury Concierge Service
• NY Luxury Condominium Concierge
• NYC corporate concierge  

McCann Systems – www.mccannsystems.com

Commercial audio visual projects in Manhattan normally involve McCann Systems and new leads come in each month as a result of their strong SEO results for their goods and service in New York City. This is an update on a previous case study that we did and since that time, we have been able to obtain page one rankings for broader, more popular search phrases, that are listed in red.

• New York Audio Visual
• New York Audio Visual Company
• New York Commercial Audio
• NY Commercial Audio Visual Installations
• NY Commercial Audio Visual
• NY Commercial AV Installations
• NY Commercial AV Design
• NY Commercial AV Build
• NY Commercial AV Design & Build
• NY Commercial AV Company
• New York AV Installations
• New York Commercial Audio Visual